Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015389 | GrubHub | $85.88 | $25.76 | $60.12 | 2026-03-20 11:58:44 |
| TXN-01011615 | DoorDash | $62.12 | $18.64 | $43.48 | 2026-03-20 11:57:21 |
| TXN-01017793 | Square | $64.55 | $1.87 | $62.68 | 2026-03-20 11:56:56 |
| TXN-01017745 | Square | $110.13 | $3.19 | $106.94 | 2026-03-20 11:52:42 |
| TXN-01015294 | GrubHub | $59.64 | $17.89 | $41.75 | 2026-03-20 11:52:17 |
| TXN-01011946 | DoorDash | $61.53 | $18.46 | $43.07 | 2026-03-20 11:52:09 |
| TXN-01009690 | DoorDash | $47.25 | $14.17 | $33.08 | 2026-03-20 11:49:20 |
| TXN-01019666 | Clover | $114.15 | $2.74 | $111.41 | 2026-03-20 11:47:50 |
| TXN-01018042 | Square | $62.09 | $1.80 | $60.29 | 2026-03-20 11:46:36 |
| TXN-01010479 | DoorDash | $97.14 | $29.14 | $68.00 | 2026-03-20 11:41:56 |
| TXN-01017877 | Square | $121.39 | $3.52 | $117.87 | 2026-03-20 11:40:58 |
| TXN-01014594 | UberEats | $131.05 | $39.32 | $91.73 | 2026-03-20 11:37:36 |
| TXN-01011230 | DoorDash | $60.02 | $18.01 | $42.01 | 2026-03-20 11:37:33 |
| TXN-01015324 | GrubHub | $105.89 | $31.77 | $74.12 | 2026-03-20 11:33:11 |
| TXN-01012376 | UberEats | $106.63 | $31.99 | $74.64 | 2026-03-20 11:28:31 |
| TXN-01016982 | Toast | $81.63 | $2.12 | $79.51 | 2026-03-20 11:26:41 |
| TXN-01014782 | GrubHub | $153.02 | $45.91 | $107.11 | 2026-03-20 11:25:56 |
| TXN-01019219 | Clover | $56.15 | $1.35 | $54.80 | 2026-03-20 11:16:59 |
| TXN-01016463 | Toast | $89.72 | $2.33 | $87.39 | 2026-03-20 11:16:55 |
| TXN-01017354 | Toast | $84.03 | $2.18 | $81.85 | 2026-03-20 11:13:31 |
| TXN-01014400 | UberEats | $131.15 | $39.34 | $91.81 | 2026-03-20 11:12:26 |
| TXN-01015050 | GrubHub | $48.60 | $14.58 | $34.02 | 2026-03-20 11:09:14 |
| TXN-01016671 | Toast | $74.41 | $1.93 | $72.48 | 2026-03-20 11:07:05 |
| TXN-01015627 | GrubHub | $100.32 | $30.10 | $70.22 | 2026-03-20 11:05:27 |
| TXN-01013276 | UberEats | $144.58 | $43.37 | $101.21 | 2026-03-20 11:04:48 |