Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013875 | UberEats | $99.57 | $29.87 | $69.70 | 2026-03-20 11:03:46 |
| TXN-01017035 | Toast | $124.85 | $3.25 | $121.60 | 2026-03-20 11:02:18 |
| TXN-01018259 | Square | $86.78 | $2.52 | $84.26 | 2026-03-20 11:00:59 |
| TXN-01011266 | DoorDash | $63.09 | $18.93 | $44.16 | 2026-03-20 10:56:36 |
| TXN-01013697 | UberEats | $79.99 | $24.00 | $55.99 | 2026-03-20 10:49:05 |
| TXN-01015648 | GrubHub | $99.66 | $29.90 | $69.76 | 2026-03-20 10:48:12 |
| TXN-01013152 | UberEats | $138.56 | $41.57 | $96.99 | 2026-03-20 10:44:57 |
| TXN-01013260 | UberEats | $106.55 | $31.96 | $74.59 | 2026-03-20 10:44:48 |
| TXN-01014349 | UberEats | $53.86 | $16.16 | $37.70 | 2026-03-20 10:36:54 |
| TXN-01019489 | Clover | $118.50 | $2.84 | $115.66 | 2026-03-20 10:33:36 |
| TXN-01018365 | Square | $142.09 | $4.12 | $137.97 | 2026-03-20 10:29:36 |
| TXN-01011309 | DoorDash | $46.12 | $13.84 | $32.28 | 2026-03-20 10:25:41 |
| TXN-01012574 | UberEats | $111.48 | $33.44 | $78.04 | 2026-03-20 10:11:08 |
| TXN-01015026 | GrubHub | $77.13 | $23.14 | $53.99 | 2026-03-20 10:08:09 |
| TXN-01014419 | UberEats | $132.40 | $39.72 | $92.68 | 2026-03-20 09:52:21 |
| TXN-01011407 | DoorDash | $74.07 | $22.22 | $51.85 | 2026-03-20 09:51:34 |
| TXN-01015034 | GrubHub | $64.48 | $19.34 | $45.14 | 2026-03-20 09:48:07 |
| TXN-01011226 | DoorDash | $122.19 | $36.66 | $85.53 | 2026-03-20 09:46:27 |
| TXN-01011712 | DoorDash | $116.25 | $34.88 | $81.37 | 2026-03-20 09:46:10 |
| TXN-01017680 | Toast | $92.85 | $2.41 | $90.44 | 2026-03-20 09:44:45 |
| TXN-01012486 | UberEats | $106.32 | $31.90 | $74.42 | 2026-03-20 09:31:49 |
| TXN-01011663 | DoorDash | $57.10 | $17.13 | $39.97 | 2026-03-20 09:25:03 |
| TXN-01019684 | Clover | $127.38 | $3.06 | $124.32 | 2026-03-20 09:22:48 |
| TXN-01016402 | Toast | $42.83 | $1.11 | $41.72 | 2026-03-20 09:15:41 |
| TXN-01010396 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-20 09:09:26 |