Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011231 | DoorDash | $159.49 | $47.85 | $111.64 | 2026-03-20 08:44:11 |
| TXN-01009925 | DoorDash | $116.02 | $34.81 | $81.21 | 2026-03-20 08:33:18 |
| TXN-01010923 | DoorDash | $153.41 | $46.02 | $107.39 | 2026-03-20 08:24:49 |
| TXN-01010076 | DoorDash | $108.29 | $32.49 | $75.80 | 2026-03-20 08:05:41 |
| TXN-01016162 | Toast | $119.27 | $3.10 | $116.17 | 2026-03-20 08:03:11 |
| TXN-01018761 | Square | $129.99 | $3.77 | $126.22 | 2026-03-20 08:01:06 |
| TXN-01016557 | Toast | $43.10 | $1.12 | $41.98 | 2026-03-20 07:58:11 |
| TXN-01011932 | DoorDash | $90.72 | $27.22 | $63.50 | 2026-03-20 07:43:18 |
| TXN-01010032 | DoorDash | $141.81 | $42.54 | $99.27 | 2026-03-20 07:37:09 |
| TXN-01018658 | Square | $104.48 | $3.03 | $101.45 | 2026-03-20 07:01:48 |
| TXN-01017368 | Toast | $65.91 | $1.71 | $64.20 | 2026-03-19 23:54:02 |
| TXN-01010436 | DoorDash | $69.99 | $21.00 | $48.99 | 2026-03-19 23:45:32 |
| TXN-01012950 | UberEats | $75.83 | $22.75 | $53.08 | 2026-03-19 23:21:10 |
| TXN-01017912 | Square | $119.32 | $3.46 | $115.86 | 2026-03-19 23:16:35 |
| TXN-01010514 | DoorDash | $125.01 | $37.50 | $87.51 | 2026-03-19 22:53:41 |
| TXN-01019926 | Clover | $121.77 | $2.92 | $118.85 | 2026-03-19 22:52:31 |
| TXN-01014404 | UberEats | $83.16 | $24.95 | $58.21 | 2026-03-19 22:51:39 |
| TXN-01009518 | DoorDash | $50.75 | $15.22 | $35.53 | 2026-03-19 22:38:40 |
| TXN-01018174 | Square | $85.72 | $2.49 | $83.23 | 2026-03-19 22:36:27 |
| TXN-01018181 | Square | $65.92 | $1.91 | $64.01 | 2026-03-19 22:31:31 |
| TXN-01016607 | Toast | $62.43 | $1.62 | $60.81 | 2026-03-19 22:28:08 |
| TXN-01012308 | DoorDash | $141.08 | $42.32 | $98.76 | 2026-03-19 22:19:34 |
| TXN-01015592 | GrubHub | $151.93 | $45.58 | $106.35 | 2026-03-19 22:17:02 |
| TXN-01019671 | Clover | $67.14 | $1.61 | $65.53 | 2026-03-19 22:13:40 |
| TXN-01013356 | UberEats | $90.05 | $27.01 | $63.04 | 2026-03-19 22:11:16 |