Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012743 | UberEats | $115.79 | $34.74 | $81.05 | 2026-03-19 21:59:22 |
| TXN-01015809 | Toast | $65.31 | $1.70 | $63.61 | 2026-03-19 21:55:20 |
| TXN-01015580 | GrubHub | $110.35 | $33.10 | $77.25 | 2026-03-19 21:51:55 |
| TXN-01018104 | Square | $102.92 | $2.98 | $99.94 | 2026-03-19 21:51:28 |
| TXN-01017781 | Square | $82.89 | $2.40 | $80.49 | 2026-03-19 21:48:50 |
| TXN-01009687 | DoorDash | $134.52 | $40.36 | $94.16 | 2026-03-19 21:48:37 |
| TXN-01017997 | Square | $40.77 | $1.18 | $39.59 | 2026-03-19 21:47:46 |
| TXN-01010059 | DoorDash | $125.19 | $37.56 | $87.63 | 2026-03-19 21:40:30 |
| TXN-01012605 | UberEats | $129.80 | $38.94 | $90.86 | 2026-03-19 21:38:38 |
| TXN-01015366 | GrubHub | $101.65 | $30.50 | $71.15 | 2026-03-19 21:36:39 |
| TXN-01012423 | UberEats | $80.98 | $24.29 | $56.69 | 2026-03-19 21:33:25 |
| TXN-01009618 | DoorDash | $73.90 | $22.17 | $51.73 | 2026-03-19 21:32:09 |
| TXN-01011026 | DoorDash | $84.87 | $25.46 | $59.41 | 2026-03-19 21:30:49 |
| TXN-01011925 | DoorDash | $69.05 | $20.71 | $48.34 | 2026-03-19 21:25:15 |
| TXN-01011998 | DoorDash | $72.61 | $21.78 | $50.83 | 2026-03-19 21:24:55 |
| TXN-01014848 | GrubHub | $53.95 | $16.18 | $37.77 | 2026-03-19 21:24:31 |
| TXN-01018143 | Square | $46.91 | $1.36 | $45.55 | 2026-03-19 21:17:00 |
| TXN-01012754 | UberEats | $90.81 | $27.24 | $63.57 | 2026-03-19 21:03:25 |
| TXN-01010796 | DoorDash | $88.01 | $26.40 | $61.61 | 2026-03-19 21:01:04 |
| TXN-01012100 | DoorDash | $157.59 | $47.28 | $110.31 | 2026-03-19 20:59:18 |
| TXN-01010607 | DoorDash | $71.94 | $21.58 | $50.36 | 2026-03-19 20:58:20 |
| TXN-01013606 | UberEats | $124.07 | $37.22 | $86.85 | 2026-03-19 20:48:05 |
| TXN-01017871 | Square | $40.16 | $1.16 | $39.00 | 2026-03-19 20:41:55 |
| TXN-01016765 | Toast | $138.60 | $3.60 | $135.00 | 2026-03-19 20:41:53 |
| TXN-01015939 | Toast | $94.83 | $2.47 | $92.36 | 2026-03-19 20:37:22 |