Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015079 | GrubHub | $143.41 | $43.02 | $100.39 | 2026-04-05 12:48:11 |
| TXN-01010791 | DoorDash | $88.49 | $26.55 | $61.94 | 2026-04-05 12:47:44 |
| TXN-01014150 | UberEats | $117.60 | $35.28 | $82.32 | 2026-04-05 12:47:25 |
| TXN-01018816 | Square | $41.80 | $1.21 | $40.59 | 2026-04-05 12:46:09 |
| TXN-01016830 | Toast | $132.93 | $3.46 | $129.47 | 2026-04-05 12:45:06 |
| TXN-01011279 | DoorDash | $128.91 | $38.67 | $90.24 | 2026-04-05 12:43:56 |
| TXN-01014763 | GrubHub | $52.55 | $15.76 | $36.79 | 2026-04-05 12:43:37 |
| TXN-01016852 | Toast | $92.87 | $2.41 | $90.46 | 2026-04-05 12:42:35 |
| TXN-01015392 | GrubHub | $54.50 | $16.35 | $38.15 | 2026-04-05 12:41:18 |
| TXN-01009892 | DoorDash | $100.15 | $30.05 | $70.10 | 2026-04-05 12:39:53 |
| TXN-01014425 | UberEats | $139.35 | $41.80 | $97.55 | 2026-04-05 12:38:00 |
| TXN-01018344 | Square | $92.72 | $2.69 | $90.03 | 2026-04-05 12:34:36 |
| TXN-01010745 | DoorDash | $100.14 | $30.04 | $70.10 | 2026-04-05 12:32:56 |
| TXN-01013645 | UberEats | $141.62 | $42.49 | $99.13 | 2026-04-05 12:31:38 |
| TXN-01014574 | UberEats | $145.07 | $43.52 | $101.55 | 2026-04-05 12:29:38 |
| TXN-01015337 | GrubHub | $95.55 | $28.66 | $66.89 | 2026-04-05 12:28:13 |
| TXN-01017116 | Toast | $80.03 | $2.08 | $77.95 | 2026-04-05 12:28:00 |
| TXN-01010811 | DoorDash | $105.64 | $31.69 | $73.95 | 2026-04-05 12:27:23 |
| TXN-01013159 | UberEats | $57.72 | $17.32 | $40.40 | 2026-04-05 12:26:52 |
| TXN-01010339 | DoorDash | $92.83 | $27.85 | $64.98 | 2026-04-05 12:24:52 |
| TXN-01009407 | DoorDash | $46.91 | $14.07 | $32.84 | 2026-04-05 12:24:34 |
| TXN-01018460 | Square | $103.92 | $3.01 | $100.91 | 2026-04-05 12:24:28 |
| TXN-01014312 | UberEats | $147.05 | $44.12 | $102.93 | 2026-04-05 12:23:38 |
| TXN-01019271 | Clover | $84.27 | $2.02 | $82.25 | 2026-04-05 12:23:30 |
| TXN-01009451 | DoorDash | $92.29 | $27.69 | $64.60 | 2026-04-05 12:23:29 |