Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015102 | GrubHub | $146.62 | $43.99 | $102.63 | 2026-03-21 10:42:46 |
| TXN-01015584 | GrubHub | $83.51 | $25.05 | $58.46 | 2026-03-21 10:41:01 |
| TXN-01015131 | GrubHub | $106.23 | $31.87 | $74.36 | 2026-03-21 10:30:59 |
| TXN-01015420 | GrubHub | $85.57 | $25.67 | $59.90 | 2026-03-20 22:47:06 |
| TXN-01015067 | GrubHub | $123.36 | $37.01 | $86.35 | 2026-03-20 22:40:23 |
| TXN-01014918 | GrubHub | $61.32 | $18.40 | $42.92 | 2026-03-20 20:50:08 |
| TXN-01015635 | GrubHub | $48.16 | $14.45 | $33.71 | 2026-03-20 20:43:01 |
| TXN-01014809 | GrubHub | $89.46 | $26.84 | $62.62 | 2026-03-20 20:24:10 |
| TXN-01014909 | GrubHub | $113.85 | $34.15 | $79.70 | 2026-03-20 20:05:23 |
| TXN-01015073 | GrubHub | $76.69 | $23.01 | $53.68 | 2026-03-20 19:44:09 |
| TXN-01015509 | GrubHub | $99.02 | $29.71 | $69.31 | 2026-03-20 19:38:50 |
| TXN-01015205 | GrubHub | $78.09 | $23.43 | $54.66 | 2026-03-20 18:57:45 |
| TXN-01015373 | GrubHub | $145.21 | $43.56 | $101.65 | 2026-03-20 18:57:33 |
| TXN-01015587 | GrubHub | $147.35 | $44.20 | $103.15 | 2026-03-20 18:49:39 |
| TXN-01014715 | GrubHub | $149.57 | $44.87 | $104.70 | 2026-03-20 18:27:58 |
| TXN-01014788 | GrubHub | $156.66 | $47.00 | $109.66 | 2026-03-20 17:36:49 |
| TXN-01015017 | GrubHub | $156.68 | $47.00 | $109.68 | 2026-03-20 17:16:53 |
| TXN-01015589 | GrubHub | $110.61 | $33.18 | $77.43 | 2026-03-20 16:43:44 |
| TXN-01014878 | GrubHub | $97.48 | $29.24 | $68.24 | 2026-03-20 16:29:21 |
| TXN-01015215 | GrubHub | $60.26 | $18.08 | $42.18 | 2026-03-20 16:18:18 |
| TXN-01014742 | GrubHub | $106.63 | $31.99 | $74.64 | 2026-03-20 14:25:48 |
| TXN-01015644 | GrubHub | $138.97 | $41.69 | $97.28 | 2026-03-20 14:24:05 |
| TXN-01015557 | GrubHub | $69.22 | $20.77 | $48.45 | 2026-03-20 13:40:54 |
| TXN-01015575 | GrubHub | $86.76 | $26.03 | $60.73 | 2026-03-20 13:37:58 |
| TXN-01015525 | GrubHub | $152.81 | $45.84 | $106.97 | 2026-03-20 13:25:39 |