Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016921 | Toast | $73.45 | $1.91 | $71.54 | 2026-03-27 20:38:33 |
| TXN-01017470 | Toast | $49.58 | $1.29 | $48.29 | 2026-03-27 20:33:11 |
| TXN-01017212 | Toast | $122.00 | $3.17 | $118.83 | 2026-03-27 20:29:58 |
| TXN-01016509 | Toast | $117.62 | $3.06 | $114.56 | 2026-03-27 20:07:56 |
| TXN-01016157 | Toast | $114.04 | $2.97 | $111.07 | 2026-03-27 19:47:12 |
| TXN-01016589 | Toast | $113.58 | $2.95 | $110.63 | 2026-03-27 19:29:38 |
| TXN-01015996 | Toast | $105.95 | $2.75 | $103.20 | 2026-03-27 19:29:01 |
| TXN-01016646 | Toast | $134.34 | $3.49 | $130.85 | 2026-03-27 19:26:47 |
| TXN-01016552 | Toast | $99.18 | $2.58 | $96.60 | 2026-03-27 19:20:31 |
| TXN-01017277 | Toast | $59.52 | $1.55 | $57.97 | 2026-03-27 18:50:57 |
| TXN-01016477 | Toast | $83.37 | $2.17 | $81.20 | 2026-03-27 18:48:02 |
| TXN-01017420 | Toast | $65.56 | $1.70 | $63.86 | 2026-03-27 18:43:36 |
| TXN-01016086 | Toast | $106.12 | $2.76 | $103.36 | 2026-03-27 18:39:17 |
| TXN-01017248 | Toast | $56.37 | $1.47 | $54.90 | 2026-03-27 18:25:58 |
| TXN-01017607 | Toast | $125.10 | $3.25 | $121.85 | 2026-03-27 18:16:45 |
| TXN-01017658 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-27 18:09:24 |
| TXN-01017572 | Toast | $107.35 | $2.79 | $104.56 | 2026-03-27 18:08:48 |
| TXN-01016398 | Toast | $94.24 | $2.45 | $91.79 | 2026-03-27 18:08:19 |
| TXN-01016206 | Toast | $143.56 | $3.73 | $139.83 | 2026-03-27 18:05:39 |
| TXN-01015971 | Toast | $49.45 | $1.29 | $48.16 | 2026-03-27 17:55:40 |
| TXN-01017062 | Toast | $122.67 | $3.19 | $119.48 | 2026-03-27 17:54:26 |
| TXN-01016531 | Toast | $138.13 | $3.59 | $134.54 | 2026-03-27 17:52:01 |
| TXN-01017162 | Toast | $59.19 | $1.54 | $57.65 | 2026-03-27 17:34:14 |
| TXN-01017006 | Toast | $46.56 | $1.21 | $45.35 | 2026-03-27 17:29:07 |
| TXN-01016865 | Toast | $93.69 | $2.44 | $91.25 | 2026-03-27 17:19:18 |