Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013446 | UberEats | $49.45 | $14.84 | $34.61 | 2026-03-19 20:36:42 |
| TXN-01013542 | UberEats | $110.07 | $33.02 | $77.05 | 2026-03-19 20:35:36 |
| TXN-01016224 | Toast | $116.62 | $3.03 | $113.59 | 2026-03-19 20:30:50 |
| TXN-01011118 | DoorDash | $87.45 | $26.23 | $61.22 | 2026-03-19 20:30:07 |
| TXN-01014159 | UberEats | $141.80 | $42.54 | $99.26 | 2026-03-19 20:25:27 |
| TXN-01020010 | Clover | $119.75 | $2.87 | $116.88 | 2026-03-19 20:23:04 |
| TXN-01011031 | DoorDash | $122.28 | $36.68 | $85.60 | 2026-03-19 20:22:07 |
| TXN-01012752 | UberEats | $92.07 | $27.62 | $64.45 | 2026-03-19 20:20:43 |
| TXN-01017652 | Toast | $129.29 | $3.36 | $125.93 | 2026-03-19 20:16:46 |
| TXN-01010933 | DoorDash | $149.55 | $44.87 | $104.68 | 2026-03-19 20:16:16 |
| TXN-01018639 | Square | $131.08 | $3.80 | $127.28 | 2026-03-19 20:15:00 |
| TXN-01010874 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-19 20:07:12 |
| TXN-01014866 | GrubHub | $92.80 | $27.84 | $64.96 | 2026-03-19 20:01:15 |
| TXN-01010064 | DoorDash | $109.01 | $32.70 | $76.31 | 2026-03-19 20:01:08 |
| TXN-01017596 | Toast | $143.04 | $3.72 | $139.32 | 2026-03-19 20:00:38 |
| TXN-01016689 | Toast | $109.53 | $2.85 | $106.68 | 2026-03-19 19:57:25 |
| TXN-01019870 | Clover | $126.82 | $3.04 | $123.78 | 2026-03-19 19:57:00 |
| TXN-01016059 | Toast | $38.45 | $1.00 | $37.45 | 2026-03-19 19:54:33 |
| TXN-01018333 | Square | $134.62 | $3.90 | $130.72 | 2026-03-19 19:54:00 |
| TXN-01016896 | Toast | $89.02 | $2.31 | $86.71 | 2026-03-19 19:53:56 |
| TXN-01017466 | Toast | $89.90 | $2.34 | $87.56 | 2026-03-19 19:51:45 |
| TXN-01018983 | Square | $47.49 | $1.38 | $46.11 | 2026-03-19 19:48:45 |
| TXN-01012728 | UberEats | $50.03 | $15.01 | $35.02 | 2026-03-19 19:47:57 |
| TXN-01019392 | Clover | $104.95 | $2.52 | $102.43 | 2026-03-19 19:47:04 |
| TXN-01017660 | Toast | $91.70 | $2.38 | $89.32 | 2026-03-19 19:46:47 |