Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011796 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-19 19:44:04 |
| TXN-01009611 | DoorDash | $123.90 | $37.17 | $86.73 | 2026-03-19 19:43:26 |
| TXN-01013238 | UberEats | $158.12 | $47.44 | $110.68 | 2026-03-19 19:40:45 |
| TXN-01015414 | GrubHub | $59.71 | $17.91 | $41.80 | 2026-03-19 19:39:28 |
| TXN-01013540 | UberEats | $73.78 | $22.13 | $51.65 | 2026-03-19 19:38:58 |
| TXN-01013799 | UberEats | $106.87 | $32.06 | $74.81 | 2026-03-19 19:36:13 |
| TXN-01012223 | DoorDash | $142.28 | $42.68 | $99.60 | 2026-03-19 19:33:14 |
| TXN-01011839 | DoorDash | $49.56 | $14.87 | $34.69 | 2026-03-19 19:30:44 |
| TXN-01016739 | Toast | $67.67 | $1.76 | $65.91 | 2026-03-19 19:28:40 |
| TXN-01011754 | DoorDash | $116.15 | $34.84 | $81.31 | 2026-03-19 19:28:16 |
| TXN-01011044 | DoorDash | $100.16 | $30.05 | $70.11 | 2026-03-19 19:28:01 |
| TXN-01013421 | UberEats | $89.41 | $26.82 | $62.59 | 2026-03-19 19:27:53 |
| TXN-01019940 | Clover | $98.38 | $2.36 | $96.02 | 2026-03-19 19:24:20 |
| TXN-01017682 | Toast | $47.98 | $1.25 | $46.73 | 2026-03-19 19:21:24 |
| TXN-01018941 | Square | $109.90 | $3.19 | $106.71 | 2026-03-19 19:20:04 |
| TXN-01019775 | Clover | $114.41 | $2.75 | $111.66 | 2026-03-19 19:19:10 |
| TXN-01011186 | DoorDash | $85.68 | $25.70 | $59.98 | 2026-03-19 19:15:10 |
| TXN-01011582 | DoorDash | $117.63 | $35.29 | $82.34 | 2026-03-19 19:13:16 |
| TXN-01011922 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-19 19:10:12 |
| TXN-01016253 | Toast | $124.60 | $3.24 | $121.36 | 2026-03-19 19:09:56 |
| TXN-01019494 | Clover | $118.35 | $2.84 | $115.51 | 2026-03-19 19:09:09 |
| TXN-01017818 | Square | $81.24 | $2.36 | $78.88 | 2026-03-19 19:05:11 |
| TXN-01018398 | Square | $99.05 | $2.87 | $96.18 | 2026-03-19 19:04:12 |
| TXN-01014362 | UberEats | $150.36 | $45.11 | $105.25 | 2026-03-19 19:04:06 |
| TXN-01015547 | GrubHub | $61.68 | $18.50 | $43.18 | 2026-03-19 19:03:10 |