Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017221 | Toast | $85.59 | $2.23 | $83.36 | 2026-03-19 19:02:22 |
| TXN-01013496 | UberEats | $123.50 | $37.05 | $86.45 | 2026-03-19 19:01:06 |
| TXN-01011921 | DoorDash | $44.19 | $13.26 | $30.93 | 2026-03-19 18:58:38 |
| TXN-01014898 | GrubHub | $158.07 | $47.42 | $110.65 | 2026-03-19 18:56:35 |
| TXN-01017067 | Toast | $76.88 | $2.00 | $74.88 | 2026-03-19 18:55:32 |
| TXN-01016666 | Toast | $124.88 | $3.25 | $121.63 | 2026-03-19 18:55:29 |
| TXN-01011232 | DoorDash | $99.83 | $29.95 | $69.88 | 2026-03-19 18:50:51 |
| TXN-01015757 | Toast | $137.42 | $3.57 | $133.85 | 2026-03-19 18:50:38 |
| TXN-01015253 | GrubHub | $80.94 | $24.28 | $56.66 | 2026-03-19 18:48:44 |
| TXN-01018586 | Square | $123.14 | $3.57 | $119.57 | 2026-03-19 18:46:56 |
| TXN-01018689 | Square | $63.57 | $1.84 | $61.73 | 2026-03-19 18:46:42 |
| TXN-01014448 | UberEats | $81.05 | $24.31 | $56.74 | 2026-03-19 18:40:58 |
| TXN-01014214 | UberEats | $126.89 | $38.07 | $88.82 | 2026-03-19 18:40:01 |
| TXN-01010954 | DoorDash | $137.17 | $41.15 | $96.02 | 2026-03-19 18:39:30 |
| TXN-01014835 | GrubHub | $156.10 | $46.83 | $109.27 | 2026-03-19 18:37:36 |
| TXN-01012138 | DoorDash | $135.78 | $40.73 | $95.05 | 2026-03-19 18:37:09 |
| TXN-01013150 | UberEats | $70.44 | $21.13 | $49.31 | 2026-03-19 18:35:20 |
| TXN-01010343 | DoorDash | $76.58 | $22.97 | $53.61 | 2026-03-19 18:32:47 |
| TXN-01012039 | DoorDash | $68.83 | $20.65 | $48.18 | 2026-03-19 18:32:29 |
| TXN-01015362 | GrubHub | $137.37 | $41.21 | $96.16 | 2026-03-19 18:31:09 |
| TXN-01012440 | UberEats | $129.49 | $38.85 | $90.64 | 2026-03-19 18:29:57 |
| TXN-01018221 | Square | $68.62 | $1.99 | $66.63 | 2026-03-19 18:29:02 |
| TXN-01015494 | GrubHub | $46.83 | $14.05 | $32.78 | 2026-03-19 18:26:39 |
| TXN-01014174 | UberEats | $115.46 | $34.64 | $80.82 | 2026-03-19 18:25:12 |
| TXN-01010142 | DoorDash | $68.95 | $20.68 | $48.27 | 2026-03-19 18:24:59 |