Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017971 | Square | $84.55 | $2.45 | $82.10 | 2026-03-19 18:23:21 |
| TXN-01018949 | Square | $100.51 | $2.91 | $97.60 | 2026-03-19 18:22:52 |
| TXN-01014844 | GrubHub | $78.39 | $23.52 | $54.87 | 2026-03-19 18:21:45 |
| TXN-01017893 | Square | $88.84 | $2.58 | $86.26 | 2026-03-19 18:21:28 |
| TXN-01013812 | UberEats | $91.09 | $27.33 | $63.76 | 2026-03-19 18:21:08 |
| TXN-01019136 | Square | $84.76 | $2.46 | $82.30 | 2026-03-19 18:17:16 |
| TXN-01010970 | DoorDash | $59.66 | $17.90 | $41.76 | 2026-03-19 18:16:27 |
| TXN-01015267 | GrubHub | $133.35 | $40.00 | $93.35 | 2026-03-19 18:14:31 |
| TXN-01019460 | Clover | $114.15 | $2.74 | $111.41 | 2026-03-19 18:14:30 |
| TXN-01018031 | Square | $106.15 | $3.08 | $103.07 | 2026-03-19 18:13:46 |
| TXN-01016424 | Toast | $117.32 | $3.05 | $114.27 | 2026-03-19 18:11:47 |
| TXN-01019413 | Clover | $139.30 | $3.34 | $135.96 | 2026-03-19 18:07:09 |
| TXN-01019024 | Square | $121.33 | $3.52 | $117.81 | 2026-03-19 18:05:58 |
| TXN-01014187 | UberEats | $74.44 | $22.33 | $52.11 | 2026-03-19 18:04:53 |
| TXN-01015775 | Toast | $121.67 | $3.16 | $118.51 | 2026-03-19 18:04:32 |
| TXN-01011715 | DoorDash | $145.82 | $43.75 | $102.07 | 2026-03-19 18:03:43 |
| TXN-01010194 | DoorDash | $159.35 | $47.80 | $111.55 | 2026-03-19 18:03:33 |
| TXN-01009863 | DoorDash | $108.80 | $32.64 | $76.16 | 2026-03-19 18:01:12 |
| TXN-01017270 | Toast | $48.42 | $1.26 | $47.16 | 2026-03-19 18:00:58 |
| TXN-01013316 | UberEats | $123.86 | $37.16 | $86.70 | 2026-03-19 18:00:36 |
| TXN-01016841 | Toast | $83.58 | $2.17 | $81.41 | 2026-03-19 17:58:47 |
| TXN-01016518 | Toast | $54.14 | $1.41 | $52.73 | 2026-03-19 17:56:58 |
| TXN-01016112 | Toast | $135.42 | $3.52 | $131.90 | 2026-03-19 17:54:58 |
| TXN-01016210 | Toast | $125.80 | $3.27 | $122.53 | 2026-03-19 17:50:59 |
| TXN-01016214 | Toast | $41.56 | $1.08 | $40.48 | 2026-03-19 17:50:35 |