Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01020007 | Clover | $55.47 | $1.33 | $54.14 | 2026-03-19 17:49:11 |
| TXN-01018389 | Square | $112.81 | $3.27 | $109.54 | 2026-03-19 17:48:14 |
| TXN-01017686 | Square | $92.59 | $2.69 | $89.90 | 2026-03-19 17:44:55 |
| TXN-01014049 | UberEats | $156.04 | $46.81 | $109.23 | 2026-03-19 17:43:33 |
| TXN-01013942 | UberEats | $103.63 | $31.09 | $72.54 | 2026-03-19 17:41:00 |
| TXN-01013699 | UberEats | $121.57 | $36.47 | $85.10 | 2026-03-19 17:39:56 |
| TXN-01018966 | Square | $71.88 | $2.08 | $69.80 | 2026-03-19 17:39:34 |
| TXN-01010642 | DoorDash | $121.87 | $36.56 | $85.31 | 2026-03-19 17:38:01 |
| TXN-01010242 | DoorDash | $145.23 | $43.57 | $101.66 | 2026-03-19 17:30:20 |
| TXN-01011258 | DoorDash | $155.39 | $46.62 | $108.77 | 2026-03-19 17:28:19 |
| TXN-01015330 | GrubHub | $124.63 | $37.39 | $87.24 | 2026-03-19 17:25:26 |
| TXN-01018686 | Square | $134.77 | $3.91 | $130.86 | 2026-03-19 17:25:16 |
| TXN-01010730 | DoorDash | $157.34 | $47.20 | $110.14 | 2026-03-19 17:24:27 |
| TXN-01014518 | UberEats | $74.11 | $22.23 | $51.88 | 2026-03-19 17:22:49 |
| TXN-01012213 | DoorDash | $113.77 | $34.13 | $79.64 | 2026-03-19 17:21:15 |
| TXN-01019079 | Square | $82.18 | $2.38 | $79.80 | 2026-03-19 17:19:29 |
| TXN-01014229 | UberEats | $76.14 | $22.84 | $53.30 | 2026-03-19 17:17:16 |
| TXN-01012709 | UberEats | $98.69 | $29.61 | $69.08 | 2026-03-19 17:16:20 |
| TXN-01017574 | Toast | $53.55 | $1.39 | $52.16 | 2026-03-19 17:14:13 |
| TXN-01011478 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-19 17:11:22 |
| TXN-01012516 | UberEats | $56.91 | $17.07 | $39.84 | 2026-03-19 17:10:43 |
| TXN-01017870 | Square | $38.86 | $1.13 | $37.73 | 2026-03-19 17:10:40 |
| TXN-01014289 | UberEats | $69.50 | $20.85 | $48.65 | 2026-03-19 17:07:40 |
| TXN-01012451 | UberEats | $98.21 | $29.46 | $68.75 | 2026-03-19 17:06:40 |
| TXN-01014915 | GrubHub | $88.90 | $26.67 | $62.23 | 2026-03-19 17:04:49 |