Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017408 | Toast | $103.28 | $2.69 | $100.59 | 2026-03-19 16:59:46 |
| TXN-01011199 | DoorDash | $86.00 | $25.80 | $60.20 | 2026-03-19 16:47:11 |
| TXN-01013897 | UberEats | $94.33 | $28.30 | $66.03 | 2026-03-19 16:43:47 |
| TXN-01012637 | UberEats | $67.17 | $20.15 | $47.02 | 2026-03-19 16:43:42 |
| TXN-01017053 | Toast | $47.52 | $1.24 | $46.28 | 2026-03-19 16:38:52 |
| TXN-01013974 | UberEats | $50.08 | $15.02 | $35.06 | 2026-03-19 16:34:11 |
| TXN-01017991 | Square | $44.64 | $1.29 | $43.35 | 2026-03-19 16:33:29 |
| TXN-01010843 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-19 16:25:59 |
| TXN-01014757 | GrubHub | $128.84 | $38.65 | $90.19 | 2026-03-19 16:25:02 |
| TXN-01017030 | Toast | $105.55 | $2.74 | $102.81 | 2026-03-19 16:21:32 |
| TXN-01018253 | Square | $132.62 | $3.85 | $128.77 | 2026-03-19 16:20:37 |
| TXN-01010281 | DoorDash | $154.57 | $46.37 | $108.20 | 2026-03-19 16:02:26 |
| TXN-01012931 | UberEats | $136.56 | $40.97 | $95.59 | 2026-03-19 15:55:24 |
| TXN-01009604 | DoorDash | $146.21 | $43.86 | $102.35 | 2026-03-19 15:53:11 |
| TXN-01010476 | DoorDash | $49.90 | $14.97 | $34.93 | 2026-03-19 15:52:00 |
| TXN-01016204 | Toast | $142.70 | $3.71 | $138.99 | 2026-03-19 15:49:15 |
| TXN-01013992 | UberEats | $104.88 | $31.46 | $73.42 | 2026-03-19 15:45:06 |
| TXN-01015615 | GrubHub | $73.85 | $22.15 | $51.70 | 2026-03-19 15:41:32 |
| TXN-01019978 | Clover | $116.79 | $2.80 | $113.99 | 2026-03-19 15:41:03 |
| TXN-01010119 | DoorDash | $116.79 | $35.04 | $81.75 | 2026-03-19 15:30:57 |
| TXN-01014895 | GrubHub | $156.78 | $47.03 | $109.75 | 2026-03-19 15:29:56 |
| TXN-01018913 | Square | $43.48 | $1.26 | $42.22 | 2026-03-19 15:24:57 |
| TXN-01018896 | Square | $95.37 | $2.77 | $92.60 | 2026-03-19 15:20:04 |
| TXN-01017164 | Toast | $99.38 | $2.58 | $96.80 | 2026-03-19 15:19:07 |
| TXN-01016811 | Toast | $100.67 | $2.62 | $98.05 | 2026-03-19 15:16:37 |