Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019149 | Square | $82.60 | $2.40 | $80.20 | 2026-03-19 15:14:38 |
| TXN-01009580 | DoorDash | $136.06 | $40.82 | $95.24 | 2026-03-19 15:13:29 |
| TXN-01016993 | Toast | $107.12 | $2.79 | $104.33 | 2026-03-19 15:12:27 |
| TXN-01011292 | DoorDash | $154.40 | $46.32 | $108.08 | 2026-03-19 15:12:14 |
| TXN-01018233 | Square | $41.10 | $1.19 | $39.91 | 2026-03-19 15:10:15 |
| TXN-01012657 | UberEats | $154.17 | $46.25 | $107.92 | 2026-03-19 15:02:19 |
| TXN-01019462 | Clover | $38.01 | $0.91 | $37.10 | 2026-03-19 15:02:17 |
| TXN-01014124 | UberEats | $134.57 | $40.37 | $94.20 | 2026-03-19 14:57:50 |
| TXN-01018394 | Square | $84.99 | $2.46 | $82.53 | 2026-03-19 14:56:49 |
| TXN-01011312 | DoorDash | $121.73 | $36.52 | $85.21 | 2026-03-19 14:56:47 |
| TXN-01016347 | Toast | $94.92 | $2.47 | $92.45 | 2026-03-19 14:55:22 |
| TXN-01009673 | DoorDash | $90.97 | $27.29 | $63.68 | 2026-03-19 14:53:22 |
| TXN-01014998 | GrubHub | $73.89 | $22.17 | $51.72 | 2026-03-19 14:52:36 |
| TXN-01016419 | Toast | $60.85 | $1.58 | $59.27 | 2026-03-19 14:51:57 |
| TXN-01010034 | DoorDash | $129.98 | $38.99 | $90.99 | 2026-03-19 14:43:22 |
| TXN-01012271 | DoorDash | $99.29 | $29.79 | $69.50 | 2026-03-19 14:42:46 |
| TXN-01019865 | Clover | $74.60 | $1.79 | $72.81 | 2026-03-19 14:42:04 |
| TXN-01016717 | Toast | $139.67 | $3.63 | $136.04 | 2026-03-19 14:36:05 |
| TXN-01011513 | DoorDash | $152.69 | $45.81 | $106.88 | 2026-03-19 14:33:12 |
| TXN-01018830 | Square | $144.53 | $4.19 | $140.34 | 2026-03-19 14:32:49 |
| TXN-01018960 | Square | $50.29 | $1.46 | $48.83 | 2026-03-19 14:29:29 |
| TXN-01011565 | DoorDash | $77.15 | $23.14 | $54.01 | 2026-03-19 14:27:39 |
| TXN-01016082 | Toast | $114.41 | $2.97 | $111.44 | 2026-03-19 14:26:58 |
| TXN-01013545 | UberEats | $95.25 | $28.57 | $66.68 | 2026-03-19 14:20:06 |
| TXN-01010635 | DoorDash | $84.35 | $25.30 | $59.05 | 2026-03-19 14:18:57 |