Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016876 | Toast | $131.25 | $3.41 | $127.84 | 2026-03-19 14:16:18 |
| TXN-01019003 | Square | $127.68 | $3.70 | $123.98 | 2026-03-19 14:13:56 |
| TXN-01011849 | DoorDash | $98.91 | $29.67 | $69.24 | 2026-03-19 14:13:49 |
| TXN-01009448 | DoorDash | $59.12 | $17.74 | $41.38 | 2026-03-19 14:12:16 |
| TXN-01012081 | DoorDash | $131.94 | $39.58 | $92.36 | 2026-03-19 14:11:03 |
| TXN-01013874 | UberEats | $126.47 | $37.94 | $88.53 | 2026-03-19 14:10:20 |
| TXN-01009934 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-19 14:09:15 |
| TXN-01019996 | Clover | $126.10 | $3.03 | $123.07 | 2026-03-19 14:09:01 |
| TXN-01019755 | Clover | $61.13 | $1.47 | $59.66 | 2026-03-19 14:07:59 |
| TXN-01010330 | DoorDash | $158.96 | $47.69 | $111.27 | 2026-03-19 14:07:09 |
| TXN-01011342 | DoorDash | $120.24 | $36.07 | $84.17 | 2026-03-19 14:06:08 |
| TXN-01014705 | GrubHub | $108.01 | $32.40 | $75.61 | 2026-03-19 14:04:02 |
| TXN-01019672 | Clover | $94.80 | $2.28 | $92.52 | 2026-03-19 14:02:10 |
| TXN-01010766 | DoorDash | $153.84 | $46.15 | $107.69 | 2026-03-19 14:01:51 |
| TXN-01011826 | DoorDash | $120.36 | $36.11 | $84.25 | 2026-03-19 14:01:05 |
| TXN-01018589 | Square | $47.16 | $1.37 | $45.79 | 2026-03-19 13:59:25 |
| TXN-01014069 | UberEats | $44.94 | $13.48 | $31.46 | 2026-03-19 13:55:53 |
| TXN-01010762 | DoorDash | $102.89 | $30.87 | $72.02 | 2026-03-19 13:53:14 |
| TXN-01014896 | GrubHub | $136.79 | $41.04 | $95.75 | 2026-03-19 13:51:40 |
| TXN-01016569 | Toast | $38.02 | $0.99 | $37.03 | 2026-03-19 13:51:31 |
| TXN-01017210 | Toast | $46.88 | $1.22 | $45.66 | 2026-03-19 13:49:47 |
| TXN-01010690 | DoorDash | $81.19 | $24.36 | $56.83 | 2026-03-19 13:40:13 |
| TXN-01009560 | DoorDash | $79.73 | $23.92 | $55.81 | 2026-03-19 13:39:56 |
| TXN-01015884 | Toast | $66.83 | $1.74 | $65.09 | 2026-03-19 13:38:14 |
| TXN-01010181 | DoorDash | $158.08 | $47.42 | $110.66 | 2026-03-19 13:38:10 |