Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016127 | Toast | $130.54 | $3.39 | $127.15 | 2026-03-19 13:37:38 |
| TXN-01018454 | Square | $106.02 | $3.07 | $102.95 | 2026-03-19 13:34:32 |
| TXN-01018006 | Square | $73.77 | $2.14 | $71.63 | 2026-03-19 13:31:17 |
| TXN-01011490 | DoorDash | $77.50 | $23.25 | $54.25 | 2026-03-19 13:29:44 |
| TXN-01009610 | DoorDash | $102.54 | $30.76 | $71.78 | 2026-03-19 13:29:07 |
| TXN-01012445 | UberEats | $144.96 | $43.49 | $101.47 | 2026-03-19 13:28:38 |
| TXN-01016307 | Toast | $57.13 | $1.49 | $55.64 | 2026-03-19 13:27:50 |
| TXN-01011234 | DoorDash | $117.11 | $35.13 | $81.98 | 2026-03-19 13:21:41 |
| TXN-01011852 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-19 13:21:32 |
| TXN-01011480 | DoorDash | $95.61 | $28.68 | $66.93 | 2026-03-19 13:19:33 |
| TXN-01013898 | UberEats | $94.53 | $28.36 | $66.17 | 2026-03-19 13:19:23 |
| TXN-01019513 | Clover | $109.94 | $2.64 | $107.30 | 2026-03-19 13:18:22 |
| TXN-01011393 | DoorDash | $70.21 | $21.06 | $49.15 | 2026-03-19 13:17:52 |
| TXN-01019963 | Clover | $41.02 | $0.98 | $40.04 | 2026-03-19 13:16:05 |
| TXN-01013195 | UberEats | $134.42 | $40.33 | $94.09 | 2026-03-19 13:15:31 |
| TXN-01012675 | UberEats | $83.93 | $25.18 | $58.75 | 2026-03-19 13:15:30 |
| TXN-01017729 | Square | $104.01 | $3.02 | $100.99 | 2026-03-19 13:14:05 |
| TXN-01019539 | Clover | $54.02 | $1.30 | $52.72 | 2026-03-19 13:13:04 |
| TXN-01013657 | UberEats | $66.57 | $19.97 | $46.60 | 2026-03-19 13:13:01 |
| TXN-01010872 | DoorDash | $95.16 | $28.55 | $66.61 | 2026-03-19 13:11:00 |
| TXN-01018308 | Square | $40.95 | $1.19 | $39.76 | 2026-03-19 13:09:07 |
| TXN-01018591 | Square | $63.45 | $1.84 | $61.61 | 2026-03-19 13:06:51 |
| TXN-01014779 | GrubHub | $97.71 | $29.31 | $68.40 | 2026-03-19 13:04:46 |
| TXN-01009964 | DoorDash | $60.36 | $18.11 | $42.25 | 2026-03-19 13:04:25 |
| TXN-01019191 | Clover | $47.16 | $1.13 | $46.03 | 2026-03-19 13:04:14 |