Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010581 | DoorDash | $79.16 | $23.75 | $55.41 | 2026-03-19 13:01:28 |
| TXN-01016879 | Toast | $82.80 | $2.15 | $80.65 | 2026-03-19 12:58:26 |
| TXN-01018149 | Square | $53.25 | $1.54 | $51.71 | 2026-03-19 12:56:30 |
| TXN-01018033 | Square | $42.15 | $1.22 | $40.93 | 2026-03-19 12:55:19 |
| TXN-01010050 | DoorDash | $103.69 | $31.11 | $72.58 | 2026-03-19 12:52:59 |
| TXN-01013162 | UberEats | $63.97 | $19.19 | $44.78 | 2026-03-19 12:50:56 |
| TXN-01011741 | DoorDash | $108.14 | $32.44 | $75.70 | 2026-03-19 12:50:09 |
| TXN-01018226 | Square | $43.74 | $1.27 | $42.47 | 2026-03-19 12:48:59 |
| TXN-01017339 | Toast | $101.75 | $2.65 | $99.10 | 2026-03-19 12:47:34 |
| TXN-01014833 | GrubHub | $109.98 | $32.99 | $76.99 | 2026-03-19 12:46:31 |
| TXN-01009927 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-19 12:45:14 |
| TXN-01011811 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-19 12:44:40 |
| TXN-01019619 | Clover | $68.54 | $1.64 | $66.90 | 2026-03-19 12:42:00 |
| TXN-01009659 | DoorDash | $69.75 | $20.93 | $48.82 | 2026-03-19 12:40:44 |
| TXN-01019916 | Clover | $140.62 | $3.37 | $137.25 | 2026-03-19 12:39:48 |
| TXN-01010108 | DoorDash | $145.99 | $43.80 | $102.19 | 2026-03-19 12:36:39 |
| TXN-01018792 | Square | $40.37 | $1.17 | $39.20 | 2026-03-19 12:35:26 |
| TXN-01016788 | Toast | $74.07 | $1.93 | $72.14 | 2026-03-19 12:35:15 |
| TXN-01017665 | Toast | $103.09 | $2.68 | $100.41 | 2026-03-19 12:34:21 |
| TXN-01016626 | Toast | $140.13 | $3.64 | $136.49 | 2026-03-19 12:34:19 |
| TXN-01013349 | UberEats | $68.85 | $20.65 | $48.20 | 2026-03-19 12:31:17 |
| TXN-01010913 | DoorDash | $102.00 | $30.60 | $71.40 | 2026-03-19 12:31:12 |
| TXN-01012660 | UberEats | $45.99 | $13.80 | $32.19 | 2026-03-19 12:29:27 |
| TXN-01019315 | Clover | $102.59 | $2.46 | $100.13 | 2026-03-19 12:28:11 |
| TXN-01019059 | Square | $69.18 | $2.01 | $67.17 | 2026-03-19 12:27:35 |