Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017224 | Toast | $62.61 | $1.63 | $60.98 | 2026-04-05 12:23:25 |
| TXN-01012816 | UberEats | $113.28 | $33.98 | $79.30 | 2026-04-05 12:22:59 |
| TXN-01018562 | Square | $42.17 | $1.22 | $40.95 | 2026-04-05 12:17:22 |
| TXN-01012165 | DoorDash | $104.73 | $31.42 | $73.31 | 2026-04-05 12:16:24 |
| TXN-01018191 | Square | $103.12 | $2.99 | $100.13 | 2026-04-05 12:15:37 |
| TXN-01010725 | DoorDash | $78.50 | $23.55 | $54.95 | 2026-04-05 12:15:04 |
| TXN-01011551 | DoorDash | $51.81 | $15.54 | $36.27 | 2026-04-05 12:14:48 |
| TXN-01016863 | Toast | $59.39 | $1.54 | $57.85 | 2026-04-05 12:13:12 |
| TXN-01016691 | Toast | $78.21 | $2.03 | $76.18 | 2026-04-05 12:10:56 |
| TXN-01011257 | DoorDash | $154.13 | $46.24 | $107.89 | 2026-04-05 12:07:10 |
| TXN-01010595 | DoorDash | $68.38 | $20.51 | $47.87 | 2026-04-05 12:06:36 |
| TXN-01013903 | UberEats | $100.50 | $30.15 | $70.35 | 2026-04-05 12:06:05 |
| TXN-01012072 | DoorDash | $140.95 | $42.28 | $98.67 | 2026-04-05 12:04:56 |
| TXN-01015001 | GrubHub | $61.63 | $18.49 | $43.14 | 2026-04-05 12:03:38 |
| TXN-01015090 | GrubHub | $146.00 | $43.80 | $102.20 | 2026-04-05 12:00:42 |
| TXN-01015842 | Toast | $90.76 | $2.36 | $88.40 | 2026-04-05 12:00:34 |
| TXN-01014870 | GrubHub | $48.75 | $14.62 | $34.13 | 2026-04-05 11:59:01 |
| TXN-01016489 | Toast | $78.78 | $2.05 | $76.73 | 2026-04-05 11:58:05 |
| TXN-01019061 | Square | $82.61 | $2.40 | $80.21 | 2026-04-05 11:57:26 |
| TXN-01017191 | Toast | $67.88 | $1.76 | $66.12 | 2026-04-05 11:52:30 |
| TXN-01010640 | DoorDash | $63.46 | $19.04 | $44.42 | 2026-04-05 11:52:24 |
| TXN-01012553 | UberEats | $64.48 | $19.34 | $45.14 | 2026-04-05 11:51:20 |
| TXN-01017804 | Square | $143.31 | $4.16 | $139.15 | 2026-04-05 11:50:02 |
| TXN-01010992 | DoorDash | $90.00 | $27.00 | $63.00 | 2026-04-05 11:47:28 |
| TXN-01013220 | UberEats | $96.82 | $29.05 | $67.77 | 2026-04-05 11:46:46 |