Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014994 | GrubHub | $158.05 | $47.41 | $110.64 | 2026-03-20 13:11:59 |
| TXN-01015564 | GrubHub | $112.75 | $33.82 | $78.93 | 2026-03-20 13:03:23 |
| TXN-01015472 | GrubHub | $94.49 | $28.35 | $66.14 | 2026-03-20 12:57:39 |
| TXN-01014987 | GrubHub | $153.74 | $46.12 | $107.62 | 2026-03-20 12:52:19 |
| TXN-01015051 | GrubHub | $82.39 | $24.72 | $57.67 | 2026-03-20 12:50:13 |
| TXN-01015353 | GrubHub | $119.51 | $35.85 | $83.66 | 2026-03-20 12:40:06 |
| TXN-01015127 | GrubHub | $113.98 | $34.19 | $79.79 | 2026-03-20 12:03:58 |
| TXN-01015389 | GrubHub | $85.88 | $25.76 | $60.12 | 2026-03-20 11:58:44 |
| TXN-01015294 | GrubHub | $59.64 | $17.89 | $41.75 | 2026-03-20 11:52:17 |
| TXN-01015324 | GrubHub | $105.89 | $31.77 | $74.12 | 2026-03-20 11:33:11 |
| TXN-01014782 | GrubHub | $153.02 | $45.91 | $107.11 | 2026-03-20 11:25:56 |
| TXN-01015050 | GrubHub | $48.60 | $14.58 | $34.02 | 2026-03-20 11:09:14 |
| TXN-01015627 | GrubHub | $100.32 | $30.10 | $70.22 | 2026-03-20 11:05:27 |
| TXN-01015648 | GrubHub | $99.66 | $29.90 | $69.76 | 2026-03-20 10:48:12 |
| TXN-01015026 | GrubHub | $77.13 | $23.14 | $53.99 | 2026-03-20 10:08:09 |
| TXN-01015034 | GrubHub | $64.48 | $19.34 | $45.14 | 2026-03-20 09:48:07 |
| TXN-01015592 | GrubHub | $151.93 | $45.58 | $106.35 | 2026-03-19 22:17:02 |
| TXN-01015580 | GrubHub | $110.35 | $33.10 | $77.25 | 2026-03-19 21:51:55 |
| TXN-01015366 | GrubHub | $101.65 | $30.50 | $71.15 | 2026-03-19 21:36:39 |
| TXN-01014848 | GrubHub | $53.95 | $16.18 | $37.77 | 2026-03-19 21:24:31 |
| TXN-01014866 | GrubHub | $92.80 | $27.84 | $64.96 | 2026-03-19 20:01:15 |
| TXN-01015414 | GrubHub | $59.71 | $17.91 | $41.80 | 2026-03-19 19:39:28 |
| TXN-01015547 | GrubHub | $61.68 | $18.50 | $43.18 | 2026-03-19 19:03:10 |
| TXN-01014898 | GrubHub | $158.07 | $47.42 | $110.65 | 2026-03-19 18:56:35 |
| TXN-01015253 | GrubHub | $80.94 | $24.28 | $56.66 | 2026-03-19 18:48:44 |