Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017015 | Toast | $38.89 | $1.01 | $37.88 | 2026-03-27 17:18:38 |
| TXN-01016180 | Toast | $105.54 | $2.74 | $102.80 | 2026-03-27 17:18:20 |
| TXN-01016963 | Toast | $142.15 | $3.70 | $138.45 | 2026-03-27 17:15:28 |
| TXN-01016743 | Toast | $126.89 | $3.30 | $123.59 | 2026-03-27 17:14:56 |
| TXN-01017133 | Toast | $55.31 | $1.44 | $53.87 | 2026-03-27 16:54:28 |
| TXN-01015885 | Toast | $67.90 | $1.77 | $66.13 | 2026-03-27 16:33:16 |
| TXN-01017306 | Toast | $71.30 | $1.85 | $69.45 | 2026-03-27 16:32:59 |
| TXN-01015881 | Toast | $72.29 | $1.88 | $70.41 | 2026-03-27 16:14:57 |
| TXN-01016083 | Toast | $80.22 | $2.09 | $78.13 | 2026-03-27 15:52:32 |
| TXN-01017237 | Toast | $101.66 | $2.64 | $99.02 | 2026-03-27 15:28:20 |
| TXN-01017667 | Toast | $105.72 | $2.75 | $102.97 | 2026-03-27 14:52:51 |
| TXN-01017391 | Toast | $117.70 | $3.06 | $114.64 | 2026-03-27 14:49:48 |
| TXN-01017505 | Toast | $68.18 | $1.77 | $66.41 | 2026-03-27 14:47:20 |
| TXN-01017679 | Toast | $144.47 | $3.76 | $140.71 | 2026-03-27 14:39:59 |
| TXN-01015756 | Toast | $78.22 | $2.03 | $76.19 | 2026-03-27 14:26:18 |
| TXN-01016601 | Toast | $142.14 | $3.70 | $138.44 | 2026-03-27 14:23:40 |
| TXN-01017554 | Toast | $122.21 | $3.18 | $119.03 | 2026-03-27 14:04:24 |
| TXN-01016252 | Toast | $84.40 | $2.19 | $82.21 | 2026-03-27 13:43:53 |
| TXN-01016278 | Toast | $131.96 | $3.43 | $128.53 | 2026-03-27 13:36:42 |
| TXN-01015852 | Toast | $141.68 | $3.68 | $138.00 | 2026-03-27 13:15:30 |
| TXN-01017595 | Toast | $91.07 | $2.37 | $88.70 | 2026-03-27 13:07:12 |
| TXN-01015815 | Toast | $78.72 | $2.05 | $76.67 | 2026-03-27 12:35:06 |
| TXN-01016894 | Toast | $52.87 | $1.37 | $51.50 | 2026-03-27 12:33:17 |
| TXN-01016937 | Toast | $74.58 | $1.94 | $72.64 | 2026-03-27 12:31:55 |
| TXN-01017350 | Toast | $81.53 | $2.12 | $79.41 | 2026-03-27 12:21:40 |