Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014212 | UberEats | $53.23 | $15.97 | $37.26 | 2026-03-19 12:27:10 |
| TXN-01014288 | UberEats | $49.15 | $14.74 | $34.41 | 2026-03-19 12:25:52 |
| TXN-01009634 | DoorDash | $85.71 | $25.71 | $60.00 | 2026-03-19 12:24:00 |
| TXN-01013585 | UberEats | $107.18 | $32.15 | $75.03 | 2026-03-19 12:21:08 |
| TXN-01016946 | Toast | $124.30 | $3.23 | $121.07 | 2026-03-19 12:19:47 |
| TXN-01017908 | Square | $98.81 | $2.87 | $95.94 | 2026-03-19 12:19:09 |
| TXN-01015725 | GrubHub | $105.87 | $31.76 | $74.11 | 2026-03-19 12:17:30 |
| TXN-01010260 | DoorDash | $103.54 | $31.06 | $72.48 | 2026-03-19 12:15:01 |
| TXN-01017024 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-19 12:14:43 |
| TXN-01013525 | UberEats | $119.77 | $35.93 | $83.84 | 2026-03-19 12:13:03 |
| TXN-01015251 | GrubHub | $70.61 | $21.18 | $49.43 | 2026-03-19 12:12:50 |
| TXN-01016138 | Toast | $137.94 | $3.59 | $134.35 | 2026-03-19 12:12:27 |
| TXN-01019443 | Clover | $55.58 | $1.33 | $54.25 | 2026-03-19 12:11:08 |
| TXN-01012987 | UberEats | $96.09 | $28.83 | $67.26 | 2026-03-19 12:11:02 |
| TXN-01013033 | UberEats | $68.63 | $20.59 | $48.04 | 2026-03-19 12:07:42 |
| TXN-01012504 | UberEats | $118.80 | $35.64 | $83.16 | 2026-03-19 12:05:37 |
| TXN-01012959 | UberEats | $109.26 | $32.78 | $76.48 | 2026-03-19 12:05:06 |
| TXN-01016251 | Toast | $62.44 | $1.62 | $60.82 | 2026-03-19 12:04:49 |
| TXN-01010590 | DoorDash | $100.02 | $30.01 | $70.01 | 2026-03-19 12:04:23 |
| TXN-01009466 | DoorDash | $137.73 | $41.32 | $96.41 | 2026-03-19 12:00:03 |
| TXN-01019667 | Clover | $104.82 | $2.52 | $102.30 | 2026-03-19 11:59:01 |
| TXN-01009887 | DoorDash | $156.52 | $46.96 | $109.56 | 2026-03-19 11:58:27 |
| TXN-01016106 | Toast | $67.15 | $1.75 | $65.40 | 2026-03-19 11:58:27 |
| TXN-01012979 | UberEats | $112.64 | $33.79 | $78.85 | 2026-03-19 11:54:57 |
| TXN-01009851 | DoorDash | $159.43 | $47.83 | $111.60 | 2026-03-19 11:54:28 |