Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018382 | Square | $140.32 | $4.07 | $136.25 | 2026-03-19 11:51:08 |
| TXN-01009775 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-03-19 11:49:20 |
| TXN-01019632 | Clover | $87.31 | $2.10 | $85.21 | 2026-03-19 11:48:50 |
| TXN-01013692 | UberEats | $142.95 | $42.88 | $100.07 | 2026-03-19 11:47:29 |
| TXN-01019046 | Square | $92.62 | $2.69 | $89.93 | 2026-03-19 11:46:43 |
| TXN-01018861 | Square | $97.12 | $2.82 | $94.30 | 2026-03-19 11:43:02 |
| TXN-01013902 | UberEats | $54.26 | $16.28 | $37.98 | 2026-03-19 11:42:33 |
| TXN-01019645 | Clover | $70.24 | $1.69 | $68.55 | 2026-03-19 11:41:56 |
| TXN-01018417 | Square | $133.51 | $3.87 | $129.64 | 2026-03-19 11:38:14 |
| TXN-01012331 | UberEats | $144.14 | $43.24 | $100.90 | 2026-03-19 11:32:58 |
| TXN-01017205 | Toast | $102.47 | $2.66 | $99.81 | 2026-03-19 11:32:44 |
| TXN-01014997 | GrubHub | $136.73 | $41.02 | $95.71 | 2026-03-19 11:32:15 |
| TXN-01014206 | UberEats | $63.38 | $19.01 | $44.37 | 2026-03-19 11:31:36 |
| TXN-01009543 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-19 11:25:50 |
| TXN-01014622 | UberEats | $136.06 | $40.82 | $95.24 | 2026-03-19 11:16:42 |
| TXN-01015943 | Toast | $53.85 | $1.40 | $52.45 | 2026-03-19 11:15:42 |
| TXN-01019800 | Clover | $42.86 | $1.03 | $41.83 | 2026-03-19 11:14:06 |
| TXN-01010124 | DoorDash | $48.90 | $14.67 | $34.23 | 2026-03-19 11:07:37 |
| TXN-01017494 | Toast | $144.92 | $3.77 | $141.15 | 2026-03-19 11:06:43 |
| TXN-01016195 | Toast | $103.04 | $2.68 | $100.36 | 2026-03-19 11:06:40 |
| TXN-01017095 | Toast | $50.78 | $1.32 | $49.46 | 2026-03-19 11:00:56 |
| TXN-01012888 | UberEats | $69.88 | $20.96 | $48.92 | 2026-03-19 11:00:33 |
| TXN-01018378 | Square | $111.00 | $3.22 | $107.78 | 2026-03-19 10:56:18 |
| TXN-01013196 | UberEats | $92.69 | $27.81 | $64.88 | 2026-03-19 10:55:33 |
| TXN-01014468 | UberEats | $144.27 | $43.28 | $100.99 | 2026-03-19 10:54:54 |