Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013528 | UberEats | $79.05 | $23.71 | $55.34 | 2026-03-19 10:43:42 |
| TXN-01016831 | Toast | $96.30 | $2.50 | $93.80 | 2026-03-19 10:38:26 |
| TXN-01010179 | DoorDash | $116.12 | $34.84 | $81.28 | 2026-03-19 10:37:22 |
| TXN-01011174 | DoorDash | $68.23 | $20.47 | $47.76 | 2026-03-19 10:36:02 |
| TXN-01018549 | Square | $79.44 | $2.30 | $77.14 | 2026-03-19 10:27:23 |
| TXN-01019310 | Clover | $70.40 | $1.69 | $68.71 | 2026-03-19 10:26:48 |
| TXN-01013654 | UberEats | $150.58 | $45.17 | $105.41 | 2026-03-19 10:26:32 |
| TXN-01009804 | DoorDash | $129.29 | $38.79 | $90.50 | 2026-03-19 10:26:11 |
| TXN-01013961 | UberEats | $122.99 | $36.90 | $86.09 | 2026-03-19 10:24:32 |
| TXN-01019277 | Clover | $71.00 | $1.70 | $69.30 | 2026-03-19 10:16:23 |
| TXN-01019074 | Square | $73.51 | $2.13 | $71.38 | 2026-03-19 10:13:25 |
| TXN-01015675 | GrubHub | $50.72 | $15.22 | $35.50 | 2026-03-19 10:11:03 |
| TXN-01019358 | Clover | $54.54 | $1.31 | $53.23 | 2026-03-19 10:10:24 |
| TXN-01019664 | Clover | $108.16 | $2.60 | $105.56 | 2026-03-19 10:07:08 |
| TXN-01009994 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-19 10:05:30 |
| TXN-01013965 | UberEats | $101.39 | $30.42 | $70.97 | 2026-03-19 10:03:48 |
| TXN-01010740 | DoorDash | $90.14 | $27.04 | $63.10 | 2026-03-19 09:53:21 |
| TXN-01017081 | Toast | $135.68 | $3.53 | $132.15 | 2026-03-19 09:52:30 |
| TXN-01019655 | Clover | $137.09 | $3.29 | $133.80 | 2026-03-19 09:51:26 |
| TXN-01015777 | Toast | $90.20 | $2.35 | $87.85 | 2026-03-19 09:51:07 |
| TXN-01012672 | UberEats | $111.46 | $33.44 | $78.02 | 2026-03-19 09:50:47 |
| TXN-01011862 | DoorDash | $124.66 | $37.40 | $87.26 | 2026-03-19 09:42:47 |
| TXN-01017283 | Toast | $87.04 | $2.26 | $84.78 | 2026-03-19 09:42:17 |
| TXN-01014514 | UberEats | $117.50 | $35.25 | $82.25 | 2026-03-19 09:41:39 |
| TXN-01014196 | UberEats | $118.64 | $35.59 | $83.05 | 2026-03-19 09:38:06 |