Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010898 | DoorDash | $131.78 | $39.53 | $92.25 | 2026-03-19 09:34:37 |
| TXN-01013140 | UberEats | $153.01 | $45.90 | $107.11 | 2026-03-19 09:24:24 |
| TXN-01010040 | DoorDash | $89.78 | $26.93 | $62.85 | 2026-03-19 09:24:09 |
| TXN-01010524 | DoorDash | $119.80 | $35.94 | $83.86 | 2026-03-19 09:22:30 |
| TXN-01017173 | Toast | $45.54 | $1.18 | $44.36 | 2026-03-19 09:08:08 |
| TXN-01015895 | Toast | $76.97 | $2.00 | $74.97 | 2026-03-19 09:06:40 |
| TXN-01013080 | UberEats | $145.66 | $43.70 | $101.96 | 2026-03-19 08:56:28 |
| TXN-01018610 | Square | $138.69 | $4.02 | $134.67 | 2026-03-19 08:56:06 |
| TXN-01018292 | Square | $85.01 | $2.47 | $82.54 | 2026-03-19 08:50:49 |
| TXN-01016468 | Toast | $123.88 | $3.22 | $120.66 | 2026-03-19 08:42:19 |
| TXN-01012532 | UberEats | $60.27 | $18.08 | $42.19 | 2026-03-19 08:12:44 |
| TXN-01010789 | DoorDash | $80.39 | $24.12 | $56.27 | 2026-03-19 07:17:10 |
| TXN-01010209 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-03-19 07:13:31 |
| TXN-01017602 | Toast | $72.49 | $1.88 | $70.61 | 2026-03-18 23:53:40 |
| TXN-01016346 | Toast | $89.19 | $2.32 | $86.87 | 2026-03-18 23:19:44 |
| TXN-01018288 | Square | $101.24 | $2.94 | $98.30 | 2026-03-18 23:17:42 |
| TXN-01014807 | GrubHub | $67.18 | $20.15 | $47.03 | 2026-03-18 22:57:10 |
| TXN-01009834 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-03-18 22:55:59 |
| TXN-01009867 | DoorDash | $137.75 | $41.32 | $96.43 | 2026-03-18 22:48:53 |
| TXN-01013128 | UberEats | $51.63 | $15.49 | $36.14 | 2026-03-18 21:56:38 |
| TXN-01011853 | DoorDash | $91.60 | $27.48 | $64.12 | 2026-03-18 21:56:34 |
| TXN-01013651 | UberEats | $144.30 | $43.29 | $101.01 | 2026-03-18 21:36:58 |
| TXN-01019067 | Square | $60.96 | $1.77 | $59.19 | 2026-03-18 21:33:43 |
| TXN-01016377 | Toast | $107.79 | $2.80 | $104.99 | 2026-03-18 21:29:05 |
| TXN-01016454 | Toast | $64.98 | $1.69 | $63.29 | 2026-03-18 21:20:15 |