Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017021 | Toast | $115.34 | $3.00 | $112.34 | 2026-03-18 21:04:52 |
| TXN-01016097 | Toast | $92.97 | $2.42 | $90.55 | 2026-03-18 21:02:53 |
| TXN-01011918 | DoorDash | $47.81 | $14.34 | $33.47 | 2026-03-18 20:59:23 |
| TXN-01015140 | GrubHub | $147.47 | $44.24 | $103.23 | 2026-03-18 20:57:50 |
| TXN-01018937 | Square | $85.82 | $2.49 | $83.33 | 2026-03-18 20:53:54 |
| TXN-01012420 | UberEats | $126.80 | $38.04 | $88.76 | 2026-03-18 20:50:07 |
| TXN-01009429 | DoorDash | $119.79 | $35.94 | $83.85 | 2026-03-18 20:46:09 |
| TXN-01012201 | DoorDash | $142.01 | $42.60 | $99.41 | 2026-03-18 20:41:58 |
| TXN-01012325 | DoorDash | $47.36 | $14.21 | $33.15 | 2026-03-18 20:40:57 |
| TXN-01017378 | Toast | $48.27 | $1.26 | $47.01 | 2026-03-18 20:40:32 |
| TXN-01019088 | Square | $55.12 | $1.60 | $53.52 | 2026-03-18 20:40:16 |
| TXN-01019966 | Clover | $96.44 | $2.31 | $94.13 | 2026-03-18 20:34:47 |
| TXN-01016516 | Toast | $127.03 | $3.30 | $123.73 | 2026-03-18 20:34:34 |
| TXN-01016366 | Toast | $67.84 | $1.76 | $66.08 | 2026-03-18 20:33:44 |
| TXN-01013209 | UberEats | $58.42 | $17.53 | $40.89 | 2026-03-18 20:32:34 |
| TXN-01016087 | Toast | $101.95 | $2.65 | $99.30 | 2026-03-18 20:29:22 |
| TXN-01018474 | Square | $122.02 | $3.54 | $118.48 | 2026-03-18 20:28:53 |
| TXN-01010417 | DoorDash | $103.18 | $30.95 | $72.23 | 2026-03-18 20:28:39 |
| TXN-01017022 | Toast | $55.03 | $1.43 | $53.60 | 2026-03-18 20:26:47 |
| TXN-01014741 | GrubHub | $154.85 | $46.45 | $108.40 | 2026-03-18 20:26:12 |
| TXN-01019133 | Square | $84.84 | $2.46 | $82.38 | 2026-03-18 20:26:03 |
| TXN-01010847 | DoorDash | $60.86 | $18.26 | $42.60 | 2026-03-18 20:23:02 |
| TXN-01010868 | DoorDash | $151.12 | $45.34 | $105.78 | 2026-03-18 20:21:19 |
| TXN-01019605 | Clover | $107.02 | $2.57 | $104.45 | 2026-03-18 20:18:58 |
| TXN-01017344 | Toast | $144.54 | $3.76 | $140.78 | 2026-03-18 20:16:58 |