Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012560 | UberEats | $112.36 | $33.71 | $78.65 | 2026-03-18 20:14:12 |
| TXN-01011631 | DoorDash | $130.98 | $39.29 | $91.69 | 2026-03-18 20:10:42 |
| TXN-01015499 | GrubHub | $49.15 | $14.74 | $34.41 | 2026-03-18 20:10:05 |
| TXN-01019095 | Square | $88.55 | $2.57 | $85.98 | 2026-03-18 20:07:54 |
| TXN-01014488 | UberEats | $68.87 | $20.66 | $48.21 | 2026-03-18 20:03:07 |
| TXN-01015614 | GrubHub | $62.91 | $18.87 | $44.04 | 2026-03-18 20:03:02 |
| TXN-01013445 | UberEats | $119.94 | $35.98 | $83.96 | 2026-03-18 20:02:02 |
| TXN-01009578 | DoorDash | $94.28 | $28.28 | $66.00 | 2026-03-18 19:58:10 |
| TXN-01016775 | Toast | $139.02 | $3.61 | $135.41 | 2026-03-18 19:58:06 |
| TXN-01018906 | Square | $57.63 | $1.67 | $55.96 | 2026-03-18 19:58:02 |
| TXN-01018426 | Square | $39.15 | $1.14 | $38.01 | 2026-03-18 19:54:31 |
| TXN-01015084 | GrubHub | $70.54 | $21.16 | $49.38 | 2026-03-18 19:53:44 |
| TXN-01013844 | UberEats | $59.71 | $17.91 | $41.80 | 2026-03-18 19:50:28 |
| TXN-01013157 | UberEats | $77.54 | $23.26 | $54.28 | 2026-03-18 19:48:57 |
| TXN-01012716 | UberEats | $156.05 | $46.82 | $109.23 | 2026-03-18 19:48:18 |
| TXN-01010414 | DoorDash | $149.47 | $44.84 | $104.63 | 2026-03-18 19:47:42 |
| TXN-01016620 | Toast | $39.41 | $1.02 | $38.39 | 2026-03-18 19:47:39 |
| TXN-01014260 | UberEats | $104.54 | $31.36 | $73.18 | 2026-03-18 19:44:51 |
| TXN-01017705 | Square | $107.85 | $3.13 | $104.72 | 2026-03-18 19:40:02 |
| TXN-01018002 | Square | $94.11 | $2.73 | $91.38 | 2026-03-18 19:35:10 |
| TXN-01012045 | DoorDash | $61.77 | $18.53 | $43.24 | 2026-03-18 19:34:24 |
| TXN-01014553 | UberEats | $63.71 | $19.11 | $44.60 | 2026-03-18 19:34:09 |
| TXN-01014082 | UberEats | $120.63 | $36.19 | $84.44 | 2026-03-18 19:33:49 |
| TXN-01015393 | GrubHub | $89.65 | $26.89 | $62.76 | 2026-03-18 19:31:14 |
| TXN-01009559 | DoorDash | $142.51 | $42.75 | $99.76 | 2026-03-18 19:29:24 |