Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017086 | Toast | $49.51 | $1.29 | $48.22 | 2026-03-18 19:25:59 |
| TXN-01016246 | Toast | $49.38 | $1.28 | $48.10 | 2026-03-18 19:21:40 |
| TXN-01020034 | Clover | $47.39 | $1.14 | $46.25 | 2026-03-18 19:21:24 |
| TXN-01013302 | UberEats | $92.76 | $27.83 | $64.93 | 2026-03-18 19:19:47 |
| TXN-01018743 | Square | $93.71 | $2.72 | $90.99 | 2026-03-18 19:16:49 |
| TXN-01016979 | Toast | $48.07 | $1.25 | $46.82 | 2026-03-18 19:16:06 |
| TXN-01015697 | GrubHub | $51.40 | $15.42 | $35.98 | 2026-03-18 19:15:05 |
| TXN-01016625 | Toast | $92.92 | $2.42 | $90.50 | 2026-03-18 19:14:17 |
| TXN-01011680 | DoorDash | $44.22 | $13.27 | $30.95 | 2026-03-18 19:12:16 |
| TXN-01012550 | UberEats | $133.76 | $40.13 | $93.63 | 2026-03-18 19:11:30 |
| TXN-01012069 | DoorDash | $78.19 | $23.46 | $54.73 | 2026-03-18 19:09:25 |
| TXN-01011355 | DoorDash | $131.85 | $39.55 | $92.30 | 2026-03-18 19:07:34 |
| TXN-01010338 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-03-18 19:06:59 |
| TXN-01018902 | Square | $56.25 | $1.63 | $54.62 | 2026-03-18 19:05:38 |
| TXN-01013190 | UberEats | $144.71 | $43.41 | $101.30 | 2026-03-18 19:05:31 |
| TXN-01012745 | UberEats | $151.97 | $45.59 | $106.38 | 2026-03-18 19:02:37 |
| TXN-01015410 | GrubHub | $73.00 | $21.90 | $51.10 | 2026-03-18 19:02:13 |
| TXN-01017676 | Toast | $78.89 | $2.05 | $76.84 | 2026-03-18 19:00:57 |
| TXN-01013559 | UberEats | $142.95 | $42.88 | $100.07 | 2026-03-18 18:59:48 |
| TXN-01013365 | UberEats | $136.04 | $40.81 | $95.23 | 2026-03-18 18:59:20 |
| TXN-01013062 | UberEats | $88.25 | $26.47 | $61.78 | 2026-03-18 18:57:36 |
| TXN-01011864 | DoorDash | $113.57 | $34.07 | $79.50 | 2026-03-18 18:54:04 |
| TXN-01013665 | UberEats | $59.82 | $17.95 | $41.87 | 2026-03-18 18:53:19 |
| TXN-01013666 | UberEats | $102.93 | $30.88 | $72.05 | 2026-03-18 18:52:45 |
| TXN-01010862 | DoorDash | $139.85 | $41.95 | $97.90 | 2026-03-18 18:52:15 |