Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019599 | Clover | $47.88 | $1.15 | $46.73 | 2026-03-18 18:52:10 |
| TXN-01019551 | Clover | $70.90 | $1.70 | $69.20 | 2026-03-18 18:52:05 |
| TXN-01018923 | Square | $62.05 | $1.80 | $60.25 | 2026-03-18 18:51:55 |
| TXN-01016077 | Toast | $126.92 | $3.30 | $123.62 | 2026-03-18 18:51:52 |
| TXN-01017320 | Toast | $96.29 | $2.50 | $93.79 | 2026-03-18 18:51:20 |
| TXN-01014449 | UberEats | $60.76 | $18.23 | $42.53 | 2026-03-18 18:49:07 |
| TXN-01019711 | Clover | $64.61 | $1.55 | $63.06 | 2026-03-18 18:46:59 |
| TXN-01017951 | Square | $47.96 | $1.39 | $46.57 | 2026-03-18 18:46:18 |
| TXN-01010692 | DoorDash | $74.86 | $22.46 | $52.40 | 2026-03-18 18:45:42 |
| TXN-01018131 | Square | $70.04 | $2.03 | $68.01 | 2026-03-18 18:45:28 |
| TXN-01012011 | DoorDash | $141.25 | $42.38 | $98.87 | 2026-03-18 18:45:09 |
| TXN-01009970 | DoorDash | $148.85 | $44.65 | $104.20 | 2026-03-18 18:44:22 |
| TXN-01010614 | DoorDash | $141.79 | $42.54 | $99.25 | 2026-03-18 18:44:20 |
| TXN-01012641 | UberEats | $60.84 | $18.25 | $42.59 | 2026-03-18 18:44:17 |
| TXN-01013628 | UberEats | $96.07 | $28.82 | $67.25 | 2026-03-18 18:44:14 |
| TXN-01019842 | Clover | $98.81 | $2.37 | $96.44 | 2026-03-18 18:43:46 |
| TXN-01012085 | DoorDash | $137.68 | $41.30 | $96.38 | 2026-03-18 18:43:08 |
| TXN-01011612 | DoorDash | $145.66 | $43.70 | $101.96 | 2026-03-18 18:37:01 |
| TXN-01010988 | DoorDash | $126.39 | $37.92 | $88.47 | 2026-03-18 18:35:36 |
| TXN-01018852 | Square | $99.35 | $2.88 | $96.47 | 2026-03-18 18:35:36 |
| TXN-01018839 | Square | $111.56 | $3.24 | $108.32 | 2026-03-18 18:35:18 |
| TXN-01015229 | GrubHub | $111.01 | $33.30 | $77.71 | 2026-03-18 18:34:54 |
| TXN-01019805 | Clover | $54.05 | $1.30 | $52.75 | 2026-03-18 18:32:18 |
| TXN-01009420 | DoorDash | $138.77 | $41.63 | $97.14 | 2026-03-18 18:31:50 |
| TXN-01016928 | Toast | $123.29 | $3.21 | $120.08 | 2026-03-18 18:31:20 |