Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012843 | UberEats | $50.56 | $15.17 | $35.39 | 2026-03-18 18:30:36 |
| TXN-01017543 | Toast | $55.35 | $1.44 | $53.91 | 2026-03-18 18:29:40 |
| TXN-01019243 | Clover | $106.07 | $2.55 | $103.52 | 2026-03-18 18:27:18 |
| TXN-01017975 | Square | $82.87 | $2.40 | $80.47 | 2026-03-18 18:22:59 |
| TXN-01015431 | GrubHub | $115.50 | $34.65 | $80.85 | 2026-03-18 18:22:18 |
| TXN-01018771 | Square | $106.00 | $3.07 | $102.93 | 2026-03-18 18:18:48 |
| TXN-01014485 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-18 18:18:37 |
| TXN-01010503 | DoorDash | $47.61 | $14.28 | $33.33 | 2026-03-18 18:18:06 |
| TXN-01014750 | GrubHub | $120.74 | $36.22 | $84.52 | 2026-03-18 18:17:35 |
| TXN-01016520 | Toast | $86.97 | $2.26 | $84.71 | 2026-03-18 18:16:46 |
| TXN-01013065 | UberEats | $135.12 | $40.54 | $94.58 | 2026-03-18 18:13:22 |
| TXN-01011063 | DoorDash | $85.52 | $25.66 | $59.86 | 2026-03-18 18:12:13 |
| TXN-01011353 | DoorDash | $143.09 | $42.93 | $100.16 | 2026-03-18 18:09:00 |
| TXN-01017089 | Toast | $124.74 | $3.24 | $121.50 | 2026-03-18 18:06:46 |
| TXN-01017019 | Toast | $122.28 | $3.18 | $119.10 | 2026-03-18 18:04:02 |
| TXN-01016260 | Toast | $43.67 | $1.14 | $42.53 | 2026-03-18 18:03:45 |
| TXN-01017692 | Square | $115.87 | $3.36 | $112.51 | 2026-03-18 18:03:14 |
| TXN-01009401 | DoorDash | $70.60 | $21.18 | $49.42 | 2026-03-18 18:00:05 |
| TXN-01018339 | Square | $100.18 | $2.91 | $97.27 | 2026-03-18 17:56:31 |
| TXN-01012757 | UberEats | $117.95 | $35.38 | $82.57 | 2026-03-18 17:55:53 |
| TXN-01014325 | UberEats | $136.85 | $41.05 | $95.80 | 2026-03-18 17:53:53 |
| TXN-01018254 | Square | $127.73 | $3.70 | $124.03 | 2026-03-18 17:49:35 |
| TXN-01013175 | UberEats | $141.41 | $42.42 | $98.99 | 2026-03-18 17:49:24 |
| TXN-01010183 | DoorDash | $123.70 | $37.11 | $86.59 | 2026-03-18 17:42:01 |
| TXN-01019557 | Clover | $139.48 | $3.35 | $136.13 | 2026-03-18 17:40:38 |