Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010300 | DoorDash | $56.97 | $17.09 | $39.88 | 2026-03-18 17:40:24 |
| TXN-01009729 | DoorDash | $139.32 | $41.80 | $97.52 | 2026-03-18 17:39:39 |
| TXN-01014297 | UberEats | $115.57 | $34.67 | $80.90 | 2026-03-18 17:38:45 |
| TXN-01013758 | UberEats | $72.65 | $21.80 | $50.85 | 2026-03-18 17:37:25 |
| TXN-01010521 | DoorDash | $57.08 | $17.12 | $39.96 | 2026-03-18 17:35:36 |
| TXN-01016991 | Toast | $117.54 | $3.06 | $114.48 | 2026-03-18 17:33:05 |
| TXN-01018867 | Square | $57.61 | $1.67 | $55.94 | 2026-03-18 17:32:33 |
| TXN-01018004 | Square | $102.45 | $2.97 | $99.48 | 2026-03-18 17:32:04 |
| TXN-01014112 | UberEats | $89.69 | $26.91 | $62.78 | 2026-03-18 17:28:19 |
| TXN-01014674 | UberEats | $150.07 | $45.02 | $105.05 | 2026-03-18 17:28:18 |
| TXN-01019330 | Clover | $55.69 | $1.34 | $54.35 | 2026-03-18 17:24:58 |
| TXN-01012645 | UberEats | $155.47 | $46.64 | $108.83 | 2026-03-18 17:21:22 |
| TXN-01010234 | DoorDash | $150.02 | $45.01 | $105.01 | 2026-03-18 17:20:18 |
| TXN-01013143 | UberEats | $89.53 | $26.86 | $62.67 | 2026-03-18 17:17:18 |
| TXN-01015430 | GrubHub | $116.63 | $34.99 | $81.64 | 2026-03-18 17:16:28 |
| TXN-01015936 | Toast | $84.39 | $2.19 | $82.20 | 2026-03-18 17:15:06 |
| TXN-01014199 | UberEats | $88.98 | $26.69 | $62.29 | 2026-03-18 17:14:08 |
| TXN-01018694 | Square | $45.43 | $1.32 | $44.11 | 2026-03-18 17:13:43 |
| TXN-01016279 | Toast | $101.10 | $2.63 | $98.47 | 2026-03-18 17:11:40 |
| TXN-01011867 | DoorDash | $115.13 | $34.54 | $80.59 | 2026-03-18 17:10:11 |
| TXN-01019781 | Clover | $100.65 | $2.42 | $98.23 | 2026-03-18 17:09:41 |
| TXN-01016828 | Toast | $55.80 | $1.45 | $54.35 | 2026-03-18 17:05:22 |
| TXN-01013393 | UberEats | $93.95 | $28.18 | $65.77 | 2026-03-18 17:02:30 |
| TXN-01013269 | UberEats | $103.89 | $31.17 | $72.72 | 2026-03-18 17:02:19 |
| TXN-01019904 | Clover | $47.32 | $1.14 | $46.18 | 2026-03-18 17:01:07 |