Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014835 | GrubHub | $156.10 | $46.83 | $109.27 | 2026-03-19 18:37:36 |
| TXN-01015362 | GrubHub | $137.37 | $41.21 | $96.16 | 2026-03-19 18:31:09 |
| TXN-01015494 | GrubHub | $46.83 | $14.05 | $32.78 | 2026-03-19 18:26:39 |
| TXN-01014844 | GrubHub | $78.39 | $23.52 | $54.87 | 2026-03-19 18:21:45 |
| TXN-01015267 | GrubHub | $133.35 | $40.00 | $93.35 | 2026-03-19 18:14:31 |
| TXN-01015330 | GrubHub | $124.63 | $37.39 | $87.24 | 2026-03-19 17:25:26 |
| TXN-01014915 | GrubHub | $88.90 | $26.67 | $62.23 | 2026-03-19 17:04:49 |
| TXN-01014757 | GrubHub | $128.84 | $38.65 | $90.19 | 2026-03-19 16:25:02 |
| TXN-01015615 | GrubHub | $73.85 | $22.15 | $51.70 | 2026-03-19 15:41:32 |
| TXN-01014895 | GrubHub | $156.78 | $47.03 | $109.75 | 2026-03-19 15:29:56 |
| TXN-01014998 | GrubHub | $73.89 | $22.17 | $51.72 | 2026-03-19 14:52:36 |
| TXN-01014705 | GrubHub | $108.01 | $32.40 | $75.61 | 2026-03-19 14:04:02 |
| TXN-01014896 | GrubHub | $136.79 | $41.04 | $95.75 | 2026-03-19 13:51:40 |
| TXN-01014779 | GrubHub | $97.71 | $29.31 | $68.40 | 2026-03-19 13:04:46 |
| TXN-01014833 | GrubHub | $109.98 | $32.99 | $76.99 | 2026-03-19 12:46:31 |
| TXN-01015725 | GrubHub | $105.87 | $31.76 | $74.11 | 2026-03-19 12:17:30 |
| TXN-01015251 | GrubHub | $70.61 | $21.18 | $49.43 | 2026-03-19 12:12:50 |
| TXN-01014997 | GrubHub | $136.73 | $41.02 | $95.71 | 2026-03-19 11:32:15 |
| TXN-01015675 | GrubHub | $50.72 | $15.22 | $35.50 | 2026-03-19 10:11:03 |
| TXN-01014807 | GrubHub | $67.18 | $20.15 | $47.03 | 2026-03-18 22:57:10 |
| TXN-01015140 | GrubHub | $147.47 | $44.24 | $103.23 | 2026-03-18 20:57:50 |
| TXN-01014741 | GrubHub | $154.85 | $46.45 | $108.40 | 2026-03-18 20:26:12 |
| TXN-01015499 | GrubHub | $49.15 | $14.74 | $34.41 | 2026-03-18 20:10:05 |
| TXN-01015614 | GrubHub | $62.91 | $18.87 | $44.04 | 2026-03-18 20:03:02 |
| TXN-01015084 | GrubHub | $70.54 | $21.16 | $49.38 | 2026-03-18 19:53:44 |