Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016631 | Toast | $80.81 | $2.10 | $78.71 | 2026-03-18 17:00:12 |
| TXN-01011801 | DoorDash | $91.05 | $27.31 | $63.74 | 2026-03-18 16:54:15 |
| TXN-01018448 | Square | $44.14 | $1.28 | $42.86 | 2026-03-18 16:52:46 |
| TXN-01010144 | DoorDash | $146.02 | $43.81 | $102.21 | 2026-03-18 16:46:47 |
| TXN-01016417 | Toast | $75.57 | $1.96 | $73.61 | 2026-03-18 16:27:54 |
| TXN-01011937 | DoorDash | $118.45 | $35.53 | $82.92 | 2026-03-18 16:25:55 |
| TXN-01011671 | DoorDash | $93.33 | $28.00 | $65.33 | 2026-03-18 16:23:29 |
| TXN-01017297 | Toast | $129.57 | $3.37 | $126.20 | 2026-03-18 16:08:13 |
| TXN-01015151 | GrubHub | $122.30 | $36.69 | $85.61 | 2026-03-18 16:03:55 |
| TXN-01017061 | Toast | $53.06 | $1.38 | $51.68 | 2026-03-18 16:03:52 |
| TXN-01015374 | GrubHub | $97.78 | $29.33 | $68.45 | 2026-03-18 16:01:12 |
| TXN-01009907 | DoorDash | $72.74 | $21.82 | $50.92 | 2026-03-18 15:58:57 |
| TXN-01016753 | Toast | $39.77 | $1.03 | $38.74 | 2026-03-18 15:39:08 |
| TXN-01017461 | Toast | $103.10 | $2.68 | $100.42 | 2026-03-18 15:36:02 |
| TXN-01011484 | DoorDash | $82.77 | $24.83 | $57.94 | 2026-03-18 15:33:45 |
| TXN-01018494 | Square | $43.77 | $1.27 | $42.50 | 2026-03-18 15:30:56 |
| TXN-01009648 | DoorDash | $127.06 | $38.12 | $88.94 | 2026-03-18 15:26:08 |
| TXN-01014766 | GrubHub | $85.41 | $25.62 | $59.79 | 2026-03-18 15:20:12 |
| TXN-01014072 | UberEats | $158.00 | $47.40 | $110.60 | 2026-03-18 15:19:14 |
| TXN-01014346 | UberEats | $145.80 | $43.74 | $102.06 | 2026-03-18 15:11:21 |
| TXN-01017819 | Square | $58.67 | $1.70 | $56.97 | 2026-03-18 15:09:11 |
| TXN-01019050 | Square | $51.88 | $1.50 | $50.38 | 2026-03-18 15:04:58 |
| TXN-01014762 | GrubHub | $139.11 | $41.73 | $97.38 | 2026-03-18 14:59:41 |
| TXN-01017147 | Toast | $140.45 | $3.65 | $136.80 | 2026-03-18 14:59:36 |
| TXN-01011324 | DoorDash | $98.18 | $29.45 | $68.73 | 2026-03-18 14:58:16 |