Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013443 | UberEats | $85.90 | $25.77 | $60.13 | 2026-03-18 14:57:58 |
| TXN-01013197 | UberEats | $145.39 | $43.62 | $101.77 | 2026-03-18 14:56:27 |
| TXN-01016538 | Toast | $64.99 | $1.69 | $63.30 | 2026-03-18 14:56:12 |
| TXN-01017719 | Square | $86.80 | $2.52 | $84.28 | 2026-03-18 14:53:15 |
| TXN-01013761 | UberEats | $123.98 | $37.19 | $86.79 | 2026-03-18 14:51:05 |
| TXN-01011377 | DoorDash | $158.14 | $47.44 | $110.70 | 2026-03-18 14:48:20 |
| TXN-01010448 | DoorDash | $111.11 | $33.33 | $77.78 | 2026-03-18 14:47:16 |
| TXN-01014617 | UberEats | $121.85 | $36.55 | $85.30 | 2026-03-18 14:46:18 |
| TXN-01012191 | DoorDash | $61.05 | $18.31 | $42.74 | 2026-03-18 14:45:04 |
| TXN-01011828 | DoorDash | $119.85 | $35.95 | $83.90 | 2026-03-18 14:43:09 |
| TXN-01009361 | DoorDash | $99.97 | $29.99 | $69.98 | 2026-03-18 14:36:44 |
| TXN-01018829 | Square | $51.92 | $1.51 | $50.41 | 2026-03-18 14:36:34 |
| TXN-01015175 | GrubHub | $142.84 | $42.85 | $99.99 | 2026-03-18 14:35:21 |
| TXN-01019275 | Clover | $96.52 | $2.32 | $94.20 | 2026-03-18 14:33:07 |
| TXN-01012972 | UberEats | $136.02 | $40.81 | $95.21 | 2026-03-18 14:16:37 |
| TXN-01009523 | DoorDash | $133.26 | $39.98 | $93.28 | 2026-03-18 14:14:31 |
| TXN-01011445 | DoorDash | $79.32 | $23.80 | $55.52 | 2026-03-18 14:13:52 |
| TXN-01017394 | Toast | $46.78 | $1.22 | $45.56 | 2026-03-18 14:09:19 |
| TXN-01013415 | UberEats | $98.35 | $29.50 | $68.85 | 2026-03-18 14:09:14 |
| TXN-01010637 | DoorDash | $92.91 | $27.87 | $65.04 | 2026-03-18 14:03:05 |
| TXN-01013588 | UberEats | $145.47 | $43.64 | $101.83 | 2026-03-18 14:01:43 |
| TXN-01011483 | DoorDash | $44.07 | $13.22 | $30.85 | 2026-03-18 13:55:56 |
| TXN-01011890 | DoorDash | $92.74 | $27.82 | $64.92 | 2026-03-18 13:55:53 |
| TXN-01018952 | Square | $43.25 | $1.25 | $42.00 | 2026-03-18 13:55:31 |
| TXN-01014569 | UberEats | $126.99 | $38.10 | $88.89 | 2026-03-18 13:54:38 |