Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016151 | Toast | $109.99 | $2.86 | $107.13 | 2026-03-18 13:50:15 |
| TXN-01015839 | Toast | $64.41 | $1.67 | $62.74 | 2026-03-18 13:47:39 |
| TXN-01018366 | Square | $116.09 | $3.37 | $112.72 | 2026-03-18 13:46:23 |
| TXN-01018202 | Square | $51.06 | $1.48 | $49.58 | 2026-03-18 13:46:18 |
| TXN-01014352 | UberEats | $154.50 | $46.35 | $108.15 | 2026-03-18 13:41:19 |
| TXN-01014463 | UberEats | $155.93 | $46.78 | $109.15 | 2026-03-18 13:40:26 |
| TXN-01010231 | DoorDash | $103.82 | $31.15 | $72.67 | 2026-03-18 13:37:55 |
| TXN-01010356 | DoorDash | $81.40 | $24.42 | $56.98 | 2026-03-18 13:35:12 |
| TXN-01017899 | Square | $140.54 | $4.08 | $136.46 | 2026-03-18 13:32:11 |
| TXN-01018819 | Square | $60.67 | $1.76 | $58.91 | 2026-03-18 13:31:08 |
| TXN-01011520 | DoorDash | $92.53 | $27.76 | $64.77 | 2026-03-18 13:28:37 |
| TXN-01015425 | GrubHub | $142.90 | $42.87 | $100.03 | 2026-03-18 13:25:30 |
| TXN-01019439 | Clover | $85.03 | $2.04 | $82.99 | 2026-03-18 13:23:42 |
| TXN-01017366 | Toast | $56.50 | $1.47 | $55.03 | 2026-03-18 13:21:28 |
| TXN-01019159 | Square | $38.60 | $1.12 | $37.48 | 2026-03-18 13:11:02 |
| TXN-01013026 | UberEats | $112.61 | $33.78 | $78.83 | 2026-03-18 13:10:45 |
| TXN-01019764 | Clover | $90.84 | $2.18 | $88.66 | 2026-03-18 13:10:43 |
| TXN-01015351 | GrubHub | $59.51 | $17.85 | $41.66 | 2026-03-18 13:09:01 |
| TXN-01017592 | Toast | $41.01 | $1.07 | $39.94 | 2026-03-18 13:07:14 |
| TXN-01014905 | GrubHub | $79.97 | $23.99 | $55.98 | 2026-03-18 13:06:59 |
| TXN-01019643 | Clover | $128.19 | $3.08 | $125.11 | 2026-03-18 13:06:45 |
| TXN-01012323 | DoorDash | $124.87 | $37.46 | $87.41 | 2026-03-18 13:06:43 |
| TXN-01018946 | Square | $61.41 | $1.78 | $59.63 | 2026-03-18 13:04:22 |
| TXN-01018840 | Square | $122.11 | $3.54 | $118.57 | 2026-03-18 13:04:17 |
| TXN-01013406 | UberEats | $85.29 | $25.59 | $59.70 | 2026-03-18 13:03:35 |