Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016155 | Toast | $99.78 | $2.59 | $97.19 | 2026-03-18 13:01:07 |
| TXN-01014831 | GrubHub | $84.00 | $25.20 | $58.80 | 2026-03-18 12:57:21 |
| TXN-01011114 | DoorDash | $135.24 | $40.57 | $94.67 | 2026-03-18 12:56:55 |
| TXN-01018961 | Square | $130.06 | $3.77 | $126.29 | 2026-03-18 12:56:26 |
| TXN-01009391 | DoorDash | $137.14 | $41.14 | $96.00 | 2026-03-18 12:54:01 |
| TXN-01018934 | Square | $53.25 | $1.54 | $51.71 | 2026-03-18 12:51:32 |
| TXN-01011434 | DoorDash | $72.64 | $21.79 | $50.85 | 2026-03-18 12:49:26 |
| TXN-01012976 | UberEats | $64.70 | $19.41 | $45.29 | 2026-03-18 12:48:32 |
| TXN-01012012 | DoorDash | $46.42 | $13.93 | $32.49 | 2026-03-18 12:46:46 |
| TXN-01017478 | Toast | $108.34 | $2.82 | $105.52 | 2026-03-18 12:46:17 |
| TXN-01013138 | UberEats | $81.97 | $24.59 | $57.38 | 2026-03-18 12:42:28 |
| TXN-01012775 | UberEats | $157.74 | $47.32 | $110.42 | 2026-03-18 12:40:55 |
| TXN-01017446 | Toast | $86.94 | $2.26 | $84.68 | 2026-03-18 12:39:54 |
| TXN-01019128 | Square | $71.39 | $2.07 | $69.32 | 2026-03-18 12:37:02 |
| TXN-01010171 | DoorDash | $151.45 | $45.43 | $106.02 | 2026-03-18 12:35:11 |
| TXN-01015678 | GrubHub | $56.55 | $16.96 | $39.59 | 2026-03-18 12:33:45 |
| TXN-01009368 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-03-18 12:31:19 |
| TXN-01009900 | DoorDash | $78.97 | $23.69 | $55.28 | 2026-03-18 12:31:12 |
| TXN-01018606 | Square | $57.70 | $1.67 | $56.03 | 2026-03-18 12:30:56 |
| TXN-01009717 | DoorDash | $103.81 | $31.14 | $72.67 | 2026-03-18 12:28:58 |
| TXN-01013034 | UberEats | $97.31 | $29.19 | $68.12 | 2026-03-18 12:28:31 |
| TXN-01011359 | DoorDash | $142.15 | $42.65 | $99.50 | 2026-03-18 12:27:31 |
| TXN-01010329 | DoorDash | $87.82 | $26.35 | $61.47 | 2026-03-18 12:26:24 |
| TXN-01017769 | Square | $42.28 | $1.23 | $41.05 | 2026-03-18 12:23:57 |
| TXN-01015528 | GrubHub | $64.82 | $19.45 | $45.37 | 2026-03-18 12:22:50 |