Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017349 | Toast | $98.72 | $2.57 | $96.15 | 2026-03-18 12:22:03 |
| TXN-01014917 | GrubHub | $114.35 | $34.30 | $80.05 | 2026-03-18 12:21:48 |
| TXN-01013489 | UberEats | $48.05 | $14.41 | $33.64 | 2026-03-18 12:20:04 |
| TXN-01016245 | Toast | $56.58 | $1.47 | $55.11 | 2026-03-18 12:18:26 |
| TXN-01016927 | Toast | $77.85 | $2.02 | $75.83 | 2026-03-18 12:18:01 |
| TXN-01013495 | UberEats | $78.94 | $23.68 | $55.26 | 2026-03-18 12:15:31 |
| TXN-01018972 | Square | $49.36 | $1.43 | $47.93 | 2026-03-18 12:15:11 |
| TXN-01017447 | Toast | $98.59 | $2.56 | $96.03 | 2026-03-18 12:13:43 |
| TXN-01011214 | DoorDash | $156.15 | $46.84 | $109.31 | 2026-03-18 12:11:34 |
| TXN-01014659 | UberEats | $48.60 | $14.58 | $34.02 | 2026-03-18 12:10:28 |
| TXN-01013673 | UberEats | $117.89 | $35.37 | $82.52 | 2026-03-18 12:09:19 |
| TXN-01015062 | GrubHub | $104.69 | $31.41 | $73.28 | 2026-03-18 12:08:19 |
| TXN-01013962 | UberEats | $76.00 | $22.80 | $53.20 | 2026-03-18 12:06:45 |
| TXN-01011081 | DoorDash | $114.46 | $34.34 | $80.12 | 2026-03-18 12:04:47 |
| TXN-01012795 | UberEats | $153.62 | $46.09 | $107.53 | 2026-03-18 12:02:53 |
| TXN-01011989 | DoorDash | $114.27 | $34.28 | $79.99 | 2026-03-18 12:02:37 |
| TXN-01014836 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-03-18 11:59:04 |
| TXN-01018071 | Square | $132.93 | $3.85 | $129.08 | 2026-03-18 11:56:36 |
| TXN-01016872 | Toast | $122.49 | $3.18 | $119.31 | 2026-03-18 11:56:32 |
| TXN-01019109 | Square | $86.15 | $2.50 | $83.65 | 2026-03-18 11:56:23 |
| TXN-01010115 | DoorDash | $81.15 | $24.35 | $56.80 | 2026-03-18 11:55:37 |
| TXN-01009449 | DoorDash | $145.86 | $43.76 | $102.10 | 2026-03-18 11:55:26 |
| TXN-01013598 | UberEats | $54.24 | $16.27 | $37.97 | 2026-03-18 11:54:58 |
| TXN-01015739 | GrubHub | $62.69 | $18.81 | $43.88 | 2026-03-18 11:54:26 |
| TXN-01009588 | DoorDash | $72.81 | $21.84 | $50.97 | 2026-03-18 11:52:37 |