Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017725 | Square | $45.06 | $1.31 | $43.75 | 2026-03-18 11:49:44 |
| TXN-01019114 | Square | $138.55 | $4.02 | $134.53 | 2026-03-18 11:46:58 |
| TXN-01015734 | GrubHub | $148.36 | $44.51 | $103.85 | 2026-03-18 11:44:24 |
| TXN-01012456 | UberEats | $84.83 | $25.45 | $59.38 | 2026-03-18 11:41:25 |
| TXN-01011220 | DoorDash | $137.09 | $41.13 | $95.96 | 2026-03-18 11:40:20 |
| TXN-01011656 | DoorDash | $64.37 | $19.31 | $45.06 | 2026-03-18 11:36:59 |
| TXN-01009422 | DoorDash | $111.38 | $33.41 | $77.97 | 2026-03-18 11:36:25 |
| TXN-01013254 | UberEats | $69.52 | $20.86 | $48.66 | 2026-03-18 11:36:18 |
| TXN-01019786 | Clover | $108.31 | $2.60 | $105.71 | 2026-03-18 11:34:58 |
| TXN-01013931 | UberEats | $66.36 | $19.91 | $46.45 | 2026-03-18 11:34:15 |
| TXN-01019578 | Clover | $76.68 | $1.84 | $74.84 | 2026-03-18 11:29:04 |
| TXN-01014266 | UberEats | $87.68 | $26.30 | $61.38 | 2026-03-18 11:24:00 |
| TXN-01016317 | Toast | $138.51 | $3.60 | $134.91 | 2026-03-18 11:22:42 |
| TXN-01013379 | UberEats | $48.18 | $14.45 | $33.73 | 2026-03-18 11:22:15 |
| TXN-01013544 | UberEats | $144.12 | $43.24 | $100.88 | 2026-03-18 11:17:39 |
| TXN-01013720 | UberEats | $140.52 | $42.16 | $98.36 | 2026-03-18 11:16:43 |
| TXN-01011285 | DoorDash | $128.14 | $38.44 | $89.70 | 2026-03-18 11:14:42 |
| TXN-01013963 | UberEats | $88.60 | $26.58 | $62.02 | 2026-03-18 11:14:31 |
| TXN-01013198 | UberEats | $116.20 | $34.86 | $81.34 | 2026-03-18 11:13:38 |
| TXN-01012046 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-18 11:05:58 |
| TXN-01016738 | Toast | $117.89 | $3.07 | $114.82 | 2026-03-18 11:04:49 |
| TXN-01009776 | DoorDash | $96.05 | $28.81 | $67.24 | 2026-03-18 10:55:56 |
| TXN-01012073 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-03-18 10:49:10 |
| TXN-01015394 | GrubHub | $63.27 | $18.98 | $44.29 | 2026-03-18 10:40:16 |
| TXN-01017217 | Toast | $90.71 | $2.36 | $88.35 | 2026-03-18 10:38:12 |