Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012194 | DoorDash | $78.64 | $23.59 | $55.05 | 2026-03-18 10:33:10 |
| TXN-01014307 | UberEats | $139.01 | $41.70 | $97.31 | 2026-03-18 10:32:38 |
| TXN-01013543 | UberEats | $63.06 | $18.92 | $44.14 | 2026-03-18 10:30:17 |
| TXN-01017043 | Toast | $87.90 | $2.29 | $85.61 | 2026-03-18 10:28:19 |
| TXN-01016676 | Toast | $91.85 | $2.39 | $89.46 | 2026-03-18 10:26:11 |
| TXN-01012756 | UberEats | $76.13 | $22.84 | $53.29 | 2026-03-18 10:23:37 |
| TXN-01012590 | UberEats | $128.93 | $38.68 | $90.25 | 2026-03-18 10:13:20 |
| TXN-01009539 | DoorDash | $124.15 | $37.24 | $86.91 | 2026-03-18 10:12:43 |
| TXN-01015181 | GrubHub | $76.12 | $22.84 | $53.28 | 2026-03-18 10:12:43 |
| TXN-01014723 | GrubHub | $77.35 | $23.20 | $54.15 | 2026-03-18 10:09:00 |
| TXN-01017621 | Toast | $69.12 | $1.80 | $67.32 | 2026-03-18 10:04:45 |
| TXN-01014256 | UberEats | $45.00 | $13.50 | $31.50 | 2026-03-18 10:00:50 |
| TXN-01010587 | DoorDash | $70.61 | $21.18 | $49.43 | 2026-03-18 09:59:08 |
| TXN-01013521 | UberEats | $114.70 | $34.41 | $80.29 | 2026-03-18 09:53:13 |
| TXN-01015091 | GrubHub | $107.66 | $32.30 | $75.36 | 2026-03-18 09:46:59 |
| TXN-01019457 | Clover | $125.48 | $3.01 | $122.47 | 2026-03-18 09:36:25 |
| TXN-01019990 | Clover | $118.45 | $2.84 | $115.61 | 2026-03-18 09:34:11 |
| TXN-01014687 | GrubHub | $64.94 | $19.48 | $45.46 | 2026-03-18 09:32:05 |
| TXN-01010211 | DoorDash | $77.09 | $23.13 | $53.96 | 2026-03-18 09:10:07 |
| TXN-01015038 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-03-18 09:04:00 |
| TXN-01016648 | Toast | $126.12 | $3.28 | $122.84 | 2026-03-18 08:50:55 |
| TXN-01017009 | Toast | $138.85 | $3.61 | $135.24 | 2026-03-18 08:44:19 |
| TXN-01015360 | GrubHub | $113.41 | $34.02 | $79.39 | 2026-03-18 08:38:41 |
| TXN-01016540 | Toast | $135.93 | $3.53 | $132.40 | 2026-03-18 08:19:41 |
| TXN-01012050 | DoorDash | $92.55 | $27.76 | $64.79 | 2026-03-18 08:16:44 |