Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014459 | UberEats | $150.02 | $45.01 | $105.01 | 2026-03-18 08:15:39 |
| TXN-01014964 | GrubHub | $134.16 | $40.25 | $93.91 | 2026-03-18 08:11:28 |
| TXN-01013183 | UberEats | $54.85 | $16.45 | $38.40 | 2026-03-18 07:54:33 |
| TXN-01011107 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-18 07:33:20 |
| TXN-01013514 | UberEats | $75.60 | $22.68 | $52.92 | 2026-03-18 07:01:42 |
| TXN-01011311 | DoorDash | $116.34 | $34.90 | $81.44 | 2026-03-17 23:46:38 |
| TXN-01016350 | Toast | $138.96 | $3.61 | $135.35 | 2026-03-17 23:06:25 |
| TXN-01010661 | DoorDash | $149.71 | $44.91 | $104.80 | 2026-03-17 22:58:58 |
| TXN-01013655 | UberEats | $69.96 | $20.99 | $48.97 | 2026-03-17 22:48:50 |
| TXN-01011023 | DoorDash | $108.44 | $32.53 | $75.91 | 2026-03-17 22:39:32 |
| TXN-01014634 | UberEats | $62.89 | $18.87 | $44.02 | 2026-03-17 22:36:54 |
| TXN-01017926 | Square | $74.55 | $2.16 | $72.39 | 2026-03-17 22:31:05 |
| TXN-01015920 | Toast | $117.35 | $3.05 | $114.30 | 2026-03-17 22:30:35 |
| TXN-01011288 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-17 22:30:19 |
| TXN-01018637 | Square | $134.13 | $3.89 | $130.24 | 2026-03-17 22:22:43 |
| TXN-01019366 | Clover | $110.56 | $2.65 | $107.91 | 2026-03-17 22:06:56 |
| TXN-01014441 | UberEats | $128.84 | $38.65 | $90.19 | 2026-03-17 22:05:44 |
| TXN-01017534 | Toast | $41.67 | $1.08 | $40.59 | 2026-03-17 22:00:54 |
| TXN-01019365 | Clover | $126.67 | $3.04 | $123.63 | 2026-03-17 22:00:47 |
| TXN-01009888 | DoorDash | $92.19 | $27.66 | $64.53 | 2026-03-17 21:59:03 |
| TXN-01016066 | Toast | $60.55 | $1.57 | $58.98 | 2026-03-17 21:46:22 |
| TXN-01016479 | Toast | $61.01 | $1.59 | $59.42 | 2026-03-17 21:36:45 |
| TXN-01017050 | Toast | $103.88 | $2.70 | $101.18 | 2026-03-17 21:20:58 |
| TXN-01018795 | Square | $66.41 | $1.93 | $64.48 | 2026-03-17 21:15:48 |
| TXN-01019145 | Square | $61.13 | $1.77 | $59.36 | 2026-03-17 21:07:57 |