Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017861 | Square | $104.86 | $3.04 | $101.82 | 2026-03-17 21:07:33 |
| TXN-01012029 | DoorDash | $113.87 | $34.16 | $79.71 | 2026-03-17 21:06:07 |
| TXN-01015224 | GrubHub | $82.33 | $24.70 | $57.63 | 2026-03-17 20:59:48 |
| TXN-01019189 | Clover | $121.83 | $2.92 | $118.91 | 2026-03-17 20:58:33 |
| TXN-01012681 | UberEats | $106.70 | $32.01 | $74.69 | 2026-03-17 20:55:26 |
| TXN-01017684 | Square | $91.15 | $2.64 | $88.51 | 2026-03-17 20:54:45 |
| TXN-01010351 | DoorDash | $128.92 | $38.68 | $90.24 | 2026-03-17 20:52:30 |
| TXN-01010314 | DoorDash | $132.08 | $39.62 | $92.46 | 2026-03-17 20:42:11 |
| TXN-01015521 | GrubHub | $127.46 | $38.24 | $89.22 | 2026-03-17 20:35:27 |
| TXN-01019796 | Clover | $143.75 | $3.45 | $140.30 | 2026-03-17 20:33:09 |
| TXN-01018201 | Square | $106.70 | $3.09 | $103.61 | 2026-03-17 20:29:26 |
| TXN-01019604 | Clover | $65.75 | $1.58 | $64.17 | 2026-03-17 20:29:02 |
| TXN-01014149 | UberEats | $139.42 | $41.83 | $97.59 | 2026-03-17 20:29:00 |
| TXN-01010896 | DoorDash | $53.43 | $16.03 | $37.40 | 2026-03-17 20:20:44 |
| TXN-01010475 | DoorDash | $112.85 | $33.85 | $79.00 | 2026-03-17 20:20:41 |
| TXN-01011949 | DoorDash | $58.94 | $17.68 | $41.26 | 2026-03-17 20:19:08 |
| TXN-01019406 | Clover | $94.30 | $2.26 | $92.04 | 2026-03-17 20:15:13 |
| TXN-01019629 | Clover | $85.38 | $2.05 | $83.33 | 2026-03-17 20:12:29 |
| TXN-01016179 | Toast | $101.89 | $2.65 | $99.24 | 2026-03-17 20:07:52 |
| TXN-01019740 | Clover | $91.22 | $2.19 | $89.03 | 2026-03-17 20:00:22 |
| TXN-01016197 | Toast | $106.31 | $2.76 | $103.55 | 2026-03-17 19:59:23 |
| TXN-01016862 | Toast | $51.92 | $1.35 | $50.57 | 2026-03-17 19:55:50 |
| TXN-01015577 | GrubHub | $92.77 | $27.83 | $64.94 | 2026-03-17 19:53:14 |
| TXN-01011547 | DoorDash | $123.79 | $37.14 | $86.65 | 2026-03-17 19:51:25 |
| TXN-01019056 | Square | $95.88 | $2.78 | $93.10 | 2026-03-17 19:51:19 |