Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010683 | DoorDash | $49.07 | $14.72 | $34.35 | 2026-03-17 19:50:28 |
| TXN-01012616 | UberEats | $132.39 | $39.72 | $92.67 | 2026-03-17 19:42:43 |
| TXN-01015643 | GrubHub | $79.69 | $23.91 | $55.78 | 2026-03-17 19:42:29 |
| TXN-01013724 | UberEats | $108.21 | $32.46 | $75.75 | 2026-03-17 19:39:40 |
| TXN-01018386 | Square | $124.41 | $3.61 | $120.80 | 2026-03-17 19:38:30 |
| TXN-01013784 | UberEats | $142.69 | $42.81 | $99.88 | 2026-03-17 19:34:43 |
| TXN-01017392 | Toast | $112.27 | $2.92 | $109.35 | 2026-03-17 19:28:00 |
| TXN-01013561 | UberEats | $122.48 | $36.74 | $85.74 | 2026-03-17 19:26:54 |
| TXN-01017620 | Toast | $44.61 | $1.16 | $43.45 | 2026-03-17 19:25:23 |
| TXN-01013212 | UberEats | $51.38 | $15.41 | $35.97 | 2026-03-17 19:24:23 |
| TXN-01009584 | DoorDash | $111.96 | $33.59 | $78.37 | 2026-03-17 19:22:05 |
| TXN-01017707 | Square | $107.31 | $3.11 | $104.20 | 2026-03-17 19:17:15 |
| TXN-01013144 | UberEats | $52.82 | $15.85 | $36.97 | 2026-03-17 19:15:13 |
| TXN-01010123 | DoorDash | $58.58 | $17.57 | $41.01 | 2026-03-17 19:12:54 |
| TXN-01016302 | Toast | $76.17 | $1.98 | $74.19 | 2026-03-17 19:11:43 |
| TXN-01017765 | Square | $88.86 | $2.58 | $86.28 | 2026-03-17 19:10:40 |
| TXN-01017703 | Square | $59.72 | $1.73 | $57.99 | 2026-03-17 19:05:28 |
| TXN-01019788 | Clover | $73.90 | $1.77 | $72.13 | 2026-03-17 19:05:02 |
| TXN-01015596 | GrubHub | $138.86 | $41.66 | $97.20 | 2026-03-17 19:03:26 |
| TXN-01015540 | GrubHub | $85.84 | $25.75 | $60.09 | 2026-03-17 19:03:21 |
| TXN-01019318 | Clover | $113.82 | $2.73 | $111.09 | 2026-03-17 19:00:38 |
| TXN-01017286 | Toast | $139.18 | $3.62 | $135.56 | 2026-03-17 18:56:54 |
| TXN-01010563 | DoorDash | $133.58 | $40.07 | $93.51 | 2026-03-17 18:56:06 |
| TXN-01015364 | GrubHub | $147.84 | $44.35 | $103.49 | 2026-03-17 18:54:00 |
| TXN-01011079 | DoorDash | $154.32 | $46.30 | $108.02 | 2026-03-17 18:50:24 |