Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015393 | GrubHub | $89.65 | $26.89 | $62.76 | 2026-03-18 19:31:14 |
| TXN-01015697 | GrubHub | $51.40 | $15.42 | $35.98 | 2026-03-18 19:15:05 |
| TXN-01015410 | GrubHub | $73.00 | $21.90 | $51.10 | 2026-03-18 19:02:13 |
| TXN-01015229 | GrubHub | $111.01 | $33.30 | $77.71 | 2026-03-18 18:34:54 |
| TXN-01015431 | GrubHub | $115.50 | $34.65 | $80.85 | 2026-03-18 18:22:18 |
| TXN-01014750 | GrubHub | $120.74 | $36.22 | $84.52 | 2026-03-18 18:17:35 |
| TXN-01015430 | GrubHub | $116.63 | $34.99 | $81.64 | 2026-03-18 17:16:28 |
| TXN-01015151 | GrubHub | $122.30 | $36.69 | $85.61 | 2026-03-18 16:03:55 |
| TXN-01015374 | GrubHub | $97.78 | $29.33 | $68.45 | 2026-03-18 16:01:12 |
| TXN-01014766 | GrubHub | $85.41 | $25.62 | $59.79 | 2026-03-18 15:20:12 |
| TXN-01014762 | GrubHub | $139.11 | $41.73 | $97.38 | 2026-03-18 14:59:41 |
| TXN-01015175 | GrubHub | $142.84 | $42.85 | $99.99 | 2026-03-18 14:35:21 |
| TXN-01015425 | GrubHub | $142.90 | $42.87 | $100.03 | 2026-03-18 13:25:30 |
| TXN-01015351 | GrubHub | $59.51 | $17.85 | $41.66 | 2026-03-18 13:09:01 |
| TXN-01014905 | GrubHub | $79.97 | $23.99 | $55.98 | 2026-03-18 13:06:59 |
| TXN-01014831 | GrubHub | $84.00 | $25.20 | $58.80 | 2026-03-18 12:57:21 |
| TXN-01015678 | GrubHub | $56.55 | $16.96 | $39.59 | 2026-03-18 12:33:45 |
| TXN-01015528 | GrubHub | $64.82 | $19.45 | $45.37 | 2026-03-18 12:22:50 |
| TXN-01014917 | GrubHub | $114.35 | $34.30 | $80.05 | 2026-03-18 12:21:48 |
| TXN-01015062 | GrubHub | $104.69 | $31.41 | $73.28 | 2026-03-18 12:08:19 |
| TXN-01014836 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-03-18 11:59:04 |
| TXN-01015739 | GrubHub | $62.69 | $18.81 | $43.88 | 2026-03-18 11:54:26 |
| TXN-01015734 | GrubHub | $148.36 | $44.51 | $103.85 | 2026-03-18 11:44:24 |
| TXN-01015394 | GrubHub | $63.27 | $18.98 | $44.29 | 2026-03-18 10:40:16 |
| TXN-01015181 | GrubHub | $76.12 | $22.84 | $53.28 | 2026-03-18 10:12:43 |