Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016975 | Toast | $137.26 | $3.57 | $133.69 | 2026-03-26 18:34:34 |
| TXN-01016514 | Toast | $84.97 | $2.21 | $82.76 | 2026-03-26 18:28:28 |
| TXN-01016733 | Toast | $53.22 | $1.38 | $51.84 | 2026-03-26 18:21:42 |
| TXN-01016545 | Toast | $51.65 | $1.34 | $50.31 | 2026-03-26 18:14:19 |
| TXN-01015973 | Toast | $73.22 | $1.90 | $71.32 | 2026-03-26 18:14:06 |
| TXN-01017575 | Toast | $114.83 | $2.99 | $111.84 | 2026-03-26 18:04:37 |
| TXN-01016577 | Toast | $50.95 | $1.32 | $49.63 | 2026-03-26 17:43:08 |
| TXN-01016067 | Toast | $88.88 | $2.31 | $86.57 | 2026-03-26 17:42:27 |
| TXN-01017336 | Toast | $44.67 | $1.16 | $43.51 | 2026-03-26 17:23:21 |
| TXN-01015972 | Toast | $103.87 | $2.70 | $101.17 | 2026-03-26 16:37:27 |
| TXN-01016032 | Toast | $40.56 | $1.05 | $39.51 | 2026-03-26 16:06:44 |
| TXN-01015928 | Toast | $74.83 | $1.95 | $72.88 | 2026-03-26 15:55:48 |
| TXN-01017557 | Toast | $111.78 | $2.91 | $108.87 | 2026-03-26 15:03:28 |
| TXN-01015890 | Toast | $93.77 | $2.44 | $91.33 | 2026-03-26 14:55:01 |
| TXN-01016934 | Toast | $87.13 | $2.27 | $84.86 | 2026-03-26 14:48:22 |
| TXN-01017315 | Toast | $122.05 | $3.17 | $118.88 | 2026-03-26 14:27:19 |
| TXN-01016058 | Toast | $60.94 | $1.58 | $59.36 | 2026-03-26 13:57:19 |
| TXN-01016583 | Toast | $126.05 | $3.28 | $122.77 | 2026-03-26 13:43:09 |
| TXN-01015774 | Toast | $111.86 | $2.91 | $108.95 | 2026-03-26 13:34:02 |
| TXN-01016644 | Toast | $104.77 | $2.72 | $102.05 | 2026-03-26 13:32:56 |
| TXN-01016948 | Toast | $92.36 | $2.40 | $89.96 | 2026-03-26 13:32:50 |
| TXN-01016951 | Toast | $66.84 | $1.74 | $65.10 | 2026-03-26 13:31:35 |
| TXN-01017507 | Toast | $109.89 | $2.86 | $107.03 | 2026-03-26 13:19:42 |
| TXN-01016241 | Toast | $47.25 | $1.23 | $46.02 | 2026-03-26 12:47:44 |
| TXN-01016299 | Toast | $47.26 | $1.23 | $46.03 | 2026-03-26 12:46:43 |