Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011838 | DoorDash | $148.40 | $44.52 | $103.88 | 2026-03-17 18:49:27 |
| TXN-01017830 | Square | $79.73 | $2.31 | $77.42 | 2026-03-17 18:48:55 |
| TXN-01010261 | DoorDash | $82.21 | $24.66 | $57.55 | 2026-03-17 18:47:22 |
| TXN-01019425 | Clover | $41.72 | $1.00 | $40.72 | 2026-03-17 18:46:10 |
| TXN-01009605 | DoorDash | $100.19 | $30.06 | $70.13 | 2026-03-17 18:45:32 |
| TXN-01014771 | GrubHub | $107.82 | $32.35 | $75.47 | 2026-03-17 18:45:30 |
| TXN-01012832 | UberEats | $76.35 | $22.90 | $53.45 | 2026-03-17 18:45:15 |
| TXN-01014222 | UberEats | $142.51 | $42.75 | $99.76 | 2026-03-17 18:44:57 |
| TXN-01019820 | Clover | $103.02 | $2.47 | $100.55 | 2026-03-17 18:44:23 |
| TXN-01015923 | Toast | $94.17 | $2.45 | $91.72 | 2026-03-17 18:42:54 |
| TXN-01016636 | Toast | $143.76 | $3.74 | $140.02 | 2026-03-17 18:42:40 |
| TXN-01018086 | Square | $83.73 | $2.43 | $81.30 | 2026-03-17 18:42:38 |
| TXN-01017516 | Toast | $61.89 | $1.61 | $60.28 | 2026-03-17 18:41:35 |
| TXN-01012853 | UberEats | $87.41 | $26.22 | $61.19 | 2026-03-17 18:40:21 |
| TXN-01018749 | Square | $76.50 | $2.22 | $74.28 | 2026-03-17 18:39:49 |
| TXN-01015033 | GrubHub | $47.99 | $14.40 | $33.59 | 2026-03-17 18:37:59 |
| TXN-01012949 | UberEats | $52.25 | $15.67 | $36.58 | 2026-03-17 18:37:00 |
| TXN-01019471 | Clover | $83.20 | $2.00 | $81.20 | 2026-03-17 18:33:36 |
| TXN-01015456 | GrubHub | $119.13 | $35.74 | $83.39 | 2026-03-17 18:32:48 |
| TXN-01012229 | DoorDash | $132.25 | $39.67 | $92.58 | 2026-03-17 18:32:33 |
| TXN-01019044 | Square | $70.10 | $2.03 | $68.07 | 2026-03-17 18:31:34 |
| TXN-01009766 | DoorDash | $96.96 | $29.09 | $67.87 | 2026-03-17 18:31:02 |
| TXN-01018396 | Square | $125.42 | $3.64 | $121.78 | 2026-03-17 18:29:26 |
| TXN-01012761 | UberEats | $134.62 | $40.39 | $94.23 | 2026-03-17 18:26:53 |
| TXN-01015249 | GrubHub | $144.12 | $43.24 | $100.88 | 2026-03-17 18:26:09 |