Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019430 | Clover | $80.68 | $1.94 | $78.74 | 2026-03-17 18:22:20 |
| TXN-01016682 | Toast | $77.34 | $2.01 | $75.33 | 2026-03-17 18:21:02 |
| TXN-01014999 | GrubHub | $68.73 | $20.62 | $48.11 | 2026-03-17 18:20:27 |
| TXN-01018051 | Square | $76.40 | $2.22 | $74.18 | 2026-03-17 18:20:00 |
| TXN-01014528 | UberEats | $107.93 | $32.38 | $75.55 | 2026-03-17 18:19:44 |
| TXN-01010632 | DoorDash | $48.03 | $14.41 | $33.62 | 2026-03-17 18:16:54 |
| TXN-01017636 | Toast | $79.41 | $2.06 | $77.35 | 2026-03-17 18:14:57 |
| TXN-01016410 | Toast | $66.05 | $1.72 | $64.33 | 2026-03-17 18:12:15 |
| TXN-01012951 | UberEats | $131.26 | $39.38 | $91.88 | 2026-03-17 18:10:44 |
| TXN-01017194 | Toast | $64.21 | $1.67 | $62.54 | 2026-03-17 18:10:40 |
| TXN-01010926 | DoorDash | $111.79 | $33.54 | $78.25 | 2026-03-17 18:10:23 |
| TXN-01016095 | Toast | $115.20 | $3.00 | $112.20 | 2026-03-17 18:08:07 |
| TXN-01013659 | UberEats | $155.24 | $46.57 | $108.67 | 2026-03-17 18:07:15 |
| TXN-01016090 | Toast | $47.93 | $1.25 | $46.68 | 2026-03-17 18:06:25 |
| TXN-01018369 | Square | $106.87 | $3.10 | $103.77 | 2026-03-17 18:04:23 |
| TXN-01013773 | UberEats | $139.93 | $41.98 | $97.95 | 2026-03-17 18:01:17 |
| TXN-01018147 | Square | $66.64 | $1.93 | $64.71 | 2026-03-17 17:58:01 |
| TXN-01011770 | DoorDash | $103.89 | $31.17 | $72.72 | 2026-03-17 17:57:45 |
| TXN-01013772 | UberEats | $102.89 | $30.87 | $72.02 | 2026-03-17 17:54:05 |
| TXN-01013776 | UberEats | $91.49 | $27.45 | $64.04 | 2026-03-17 17:53:48 |
| TXN-01012390 | UberEats | $60.56 | $18.17 | $42.39 | 2026-03-17 17:53:31 |
| TXN-01009335 | DoorDash | $55.30 | $16.59 | $38.71 | 2026-03-17 17:47:24 |
| TXN-01012382 | UberEats | $54.25 | $16.27 | $37.98 | 2026-03-17 17:45:50 |
| TXN-01017272 | Toast | $124.44 | $3.24 | $121.20 | 2026-03-17 17:43:01 |
| TXN-01009865 | DoorDash | $138.79 | $41.64 | $97.15 | 2026-03-17 17:41:15 |