Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010736 | DoorDash | $99.21 | $29.76 | $69.45 | 2026-03-17 17:40:49 |
| TXN-01018737 | Square | $41.09 | $1.19 | $39.90 | 2026-03-17 17:37:56 |
| TXN-01009743 | DoorDash | $84.03 | $25.21 | $58.82 | 2026-03-17 17:35:20 |
| TXN-01018922 | Square | $95.91 | $2.78 | $93.13 | 2026-03-17 17:33:20 |
| TXN-01009815 | DoorDash | $146.83 | $44.05 | $102.78 | 2026-03-17 17:32:52 |
| TXN-01012439 | UberEats | $95.28 | $28.58 | $66.70 | 2026-03-17 17:28:33 |
| TXN-01014520 | UberEats | $145.84 | $43.75 | $102.09 | 2026-03-17 17:28:33 |
| TXN-01019166 | Square | $50.11 | $1.45 | $48.66 | 2026-03-17 17:27:21 |
| TXN-01017412 | Toast | $144.00 | $3.74 | $140.26 | 2026-03-17 17:27:01 |
| TXN-01009756 | DoorDash | $150.63 | $45.19 | $105.44 | 2026-03-17 17:26:30 |
| TXN-01011618 | DoorDash | $146.54 | $43.96 | $102.58 | 2026-03-17 17:23:24 |
| TXN-01012448 | UberEats | $50.10 | $15.03 | $35.07 | 2026-03-17 17:23:21 |
| TXN-01010307 | DoorDash | $113.99 | $34.20 | $79.79 | 2026-03-17 17:21:27 |
| TXN-01017175 | Toast | $68.16 | $1.77 | $66.39 | 2026-03-17 17:20:39 |
| TXN-01015558 | GrubHub | $133.25 | $39.98 | $93.27 | 2026-03-17 17:18:29 |
| TXN-01013042 | UberEats | $140.29 | $42.09 | $98.20 | 2026-03-17 17:14:02 |
| TXN-01012214 | DoorDash | $89.94 | $26.98 | $62.96 | 2026-03-17 17:10:11 |
| TXN-01015254 | GrubHub | $88.95 | $26.68 | $62.27 | 2026-03-17 17:07:57 |
| TXN-01017618 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-17 17:07:36 |
| TXN-01013504 | UberEats | $83.63 | $25.09 | $58.54 | 2026-03-17 17:06:17 |
| TXN-01015092 | GrubHub | $98.42 | $29.53 | $68.89 | 2026-03-17 17:05:59 |
| TXN-01010711 | DoorDash | $55.99 | $16.80 | $39.19 | 2026-03-17 17:04:37 |
| TXN-01019091 | Square | $44.67 | $1.30 | $43.37 | 2026-03-17 17:04:25 |
| TXN-01011151 | DoorDash | $128.66 | $38.60 | $90.06 | 2026-03-17 17:03:49 |
| TXN-01014314 | UberEats | $156.57 | $46.97 | $109.60 | 2026-03-17 17:03:33 |