Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019453 | Clover | $97.27 | $2.33 | $94.94 | 2026-03-17 17:03:28 |
| TXN-01016318 | Toast | $45.28 | $1.18 | $44.10 | 2026-03-17 17:02:42 |
| TXN-01011425 | DoorDash | $102.86 | $30.86 | $72.00 | 2026-03-17 17:00:30 |
| TXN-01016181 | Toast | $141.90 | $3.69 | $138.21 | 2026-03-17 16:57:08 |
| TXN-01018406 | Square | $49.20 | $1.43 | $47.77 | 2026-03-17 16:54:15 |
| TXN-01014857 | GrubHub | $46.39 | $13.92 | $32.47 | 2026-03-17 16:44:00 |
| TXN-01019965 | Clover | $89.91 | $2.16 | $87.75 | 2026-03-17 16:42:52 |
| TXN-01018714 | Square | $68.46 | $1.99 | $66.47 | 2026-03-17 16:38:19 |
| TXN-01010168 | DoorDash | $82.45 | $24.73 | $57.72 | 2026-03-17 16:37:45 |
| TXN-01014439 | UberEats | $121.01 | $36.30 | $84.71 | 2026-03-17 16:33:22 |
| TXN-01011756 | DoorDash | $91.87 | $27.56 | $64.31 | 2026-03-17 16:33:19 |
| TXN-01014863 | GrubHub | $134.53 | $40.36 | $94.17 | 2026-03-17 16:29:15 |
| TXN-01010085 | DoorDash | $152.05 | $45.62 | $106.43 | 2026-03-17 16:27:02 |
| TXN-01011928 | DoorDash | $133.78 | $40.13 | $93.65 | 2026-03-17 16:24:37 |
| TXN-01010854 | DoorDash | $81.06 | $24.32 | $56.74 | 2026-03-17 16:15:54 |
| TXN-01012341 | UberEats | $118.10 | $35.43 | $82.67 | 2026-03-17 16:13:44 |
| TXN-01016724 | Toast | $59.50 | $1.55 | $57.95 | 2026-03-17 16:12:36 |
| TXN-01009417 | DoorDash | $79.36 | $23.81 | $55.55 | 2026-03-17 16:05:15 |
| TXN-01017418 | Toast | $131.35 | $3.42 | $127.93 | 2026-03-17 15:57:37 |
| TXN-01018781 | Square | $68.59 | $1.99 | $66.60 | 2026-03-17 15:56:33 |
| TXN-01019543 | Clover | $79.94 | $1.92 | $78.02 | 2026-03-17 15:52:59 |
| TXN-01015206 | GrubHub | $75.94 | $22.78 | $53.16 | 2026-03-17 15:41:37 |
| TXN-01017762 | Square | $134.09 | $3.89 | $130.20 | 2026-03-17 15:41:17 |
| TXN-01011996 | DoorDash | $122.59 | $36.78 | $85.81 | 2026-03-17 15:40:48 |
| TXN-01017808 | Square | $51.59 | $1.50 | $50.09 | 2026-03-17 15:37:39 |