Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019372 | Clover | $81.26 | $1.95 | $79.31 | 2026-03-17 15:33:26 |
| TXN-01012293 | DoorDash | $84.16 | $25.25 | $58.91 | 2026-03-17 15:27:05 |
| TXN-01016075 | Toast | $66.35 | $1.73 | $64.62 | 2026-03-17 15:26:42 |
| TXN-01014176 | UberEats | $91.42 | $27.43 | $63.99 | 2026-03-17 15:21:01 |
| TXN-01011995 | DoorDash | $113.53 | $34.06 | $79.47 | 2026-03-17 15:19:25 |
| TXN-01019542 | Clover | $102.17 | $2.45 | $99.72 | 2026-03-17 15:12:21 |
| TXN-01017708 | Square | $104.96 | $3.04 | $101.92 | 2026-03-17 15:03:27 |
| TXN-01015002 | GrubHub | $138.94 | $41.68 | $97.26 | 2026-03-17 15:02:21 |
| TXN-01013662 | UberEats | $67.69 | $20.31 | $47.38 | 2026-03-17 14:58:45 |
| TXN-01009527 | DoorDash | $107.48 | $32.24 | $75.24 | 2026-03-17 14:50:37 |
| TXN-01016874 | Toast | $54.89 | $1.43 | $53.46 | 2026-03-17 14:48:23 |
| TXN-01016200 | Toast | $88.22 | $2.29 | $85.93 | 2026-03-17 14:45:10 |
| TXN-01015307 | GrubHub | $47.97 | $14.39 | $33.58 | 2026-03-17 14:43:16 |
| TXN-01013412 | UberEats | $93.25 | $27.97 | $65.28 | 2026-03-17 14:39:49 |
| TXN-01016448 | Toast | $41.96 | $1.09 | $40.87 | 2026-03-17 14:34:36 |
| TXN-01015530 | GrubHub | $145.66 | $43.70 | $101.96 | 2026-03-17 14:30:00 |
| TXN-01019620 | Clover | $133.18 | $3.20 | $129.98 | 2026-03-17 14:28:17 |
| TXN-01016041 | Toast | $113.03 | $2.94 | $110.09 | 2026-03-17 14:28:16 |
| TXN-01015505 | GrubHub | $94.50 | $28.35 | $66.15 | 2026-03-17 14:25:57 |
| TXN-01019253 | Clover | $138.95 | $3.33 | $135.62 | 2026-03-17 14:23:04 |
| TXN-01018090 | Square | $44.16 | $1.28 | $42.88 | 2026-03-17 14:21:39 |
| TXN-01013952 | UberEats | $141.50 | $42.45 | $99.05 | 2026-03-17 14:21:32 |
| TXN-01010500 | DoorDash | $130.96 | $39.29 | $91.67 | 2026-03-17 14:20:12 |
| TXN-01018898 | Square | $125.03 | $3.63 | $121.40 | 2026-03-17 14:16:34 |
| TXN-01011296 | DoorDash | $54.41 | $16.32 | $38.09 | 2026-03-17 14:15:41 |