Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016903 | Toast | $137.11 | $3.56 | $133.55 | 2026-03-17 14:13:37 |
| TXN-01013915 | UberEats | $105.65 | $31.70 | $73.95 | 2026-03-17 14:09:52 |
| TXN-01014575 | UberEats | $50.10 | $15.03 | $35.07 | 2026-03-17 14:05:22 |
| TXN-01012849 | UberEats | $86.32 | $25.90 | $60.42 | 2026-03-17 14:05:05 |
| TXN-01011124 | DoorDash | $112.53 | $33.76 | $78.77 | 2026-03-17 14:02:36 |
| TXN-01016770 | Toast | $83.72 | $2.18 | $81.54 | 2026-03-17 14:02:34 |
| TXN-01016492 | Toast | $111.57 | $2.90 | $108.67 | 2026-03-17 14:02:23 |
| TXN-01018977 | Square | $111.78 | $3.24 | $108.54 | 2026-03-17 14:00:38 |
| TXN-01017535 | Toast | $93.36 | $2.43 | $90.93 | 2026-03-17 13:59:42 |
| TXN-01018627 | Square | $89.41 | $2.59 | $86.82 | 2026-03-17 13:59:12 |
| TXN-01015927 | Toast | $71.01 | $1.85 | $69.16 | 2026-03-17 13:58:50 |
| TXN-01012205 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-03-17 13:56:12 |
| TXN-01018303 | Square | $106.10 | $3.08 | $103.02 | 2026-03-17 13:55:51 |
| TXN-01009984 | DoorDash | $108.56 | $32.57 | $75.99 | 2026-03-17 13:53:23 |
| TXN-01014097 | UberEats | $51.35 | $15.40 | $35.95 | 2026-03-17 13:48:16 |
| TXN-01013990 | UberEats | $88.54 | $26.56 | $61.98 | 2026-03-17 13:46:51 |
| TXN-01017825 | Square | $137.77 | $4.00 | $133.77 | 2026-03-17 13:46:36 |
| TXN-01013310 | UberEats | $134.73 | $40.42 | $94.31 | 2026-03-17 13:45:44 |
| TXN-01018068 | Square | $89.63 | $2.60 | $87.03 | 2026-03-17 13:35:39 |
| TXN-01019792 | Clover | $130.38 | $3.13 | $127.25 | 2026-03-17 13:34:34 |
| TXN-01017747 | Square | $91.94 | $2.67 | $89.27 | 2026-03-17 13:33:07 |
| TXN-01010735 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-03-17 13:30:46 |
| TXN-01017734 | Square | $119.17 | $3.46 | $115.71 | 2026-03-17 13:29:46 |
| TXN-01013774 | UberEats | $131.74 | $39.52 | $92.22 | 2026-03-17 13:29:34 |
| TXN-01011014 | DoorDash | $112.39 | $33.72 | $78.67 | 2026-03-17 13:29:33 |