Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014028 | UberEats | $93.64 | $28.09 | $65.55 | 2026-03-17 13:26:24 |
| TXN-01015573 | GrubHub | $144.26 | $43.28 | $100.98 | 2026-03-17 13:23:50 |
| TXN-01015850 | Toast | $74.35 | $1.93 | $72.42 | 2026-03-17 13:22:00 |
| TXN-01019839 | Clover | $139.82 | $3.36 | $136.46 | 2026-03-17 13:12:54 |
| TXN-01016348 | Toast | $118.04 | $3.07 | $114.97 | 2026-03-17 13:10:16 |
| TXN-01012602 | UberEats | $103.02 | $30.91 | $72.11 | 2026-03-17 13:07:43 |
| TXN-01019810 | Clover | $112.12 | $2.69 | $109.43 | 2026-03-17 13:07:21 |
| TXN-01011159 | DoorDash | $155.03 | $46.51 | $108.52 | 2026-03-17 13:05:27 |
| TXN-01011320 | DoorDash | $94.40 | $28.32 | $66.08 | 2026-03-17 13:04:55 |
| TXN-01014108 | UberEats | $126.00 | $37.80 | $88.20 | 2026-03-17 13:04:33 |
| TXN-01013579 | UberEats | $92.65 | $27.80 | $64.85 | 2026-03-17 12:58:11 |
| TXN-01011379 | DoorDash | $123.05 | $36.91 | $86.14 | 2026-03-17 12:57:28 |
| TXN-01018842 | Square | $139.27 | $4.04 | $135.23 | 2026-03-17 12:55:51 |
| TXN-01013733 | UberEats | $144.22 | $43.27 | $100.95 | 2026-03-17 12:55:10 |
| TXN-01010908 | DoorDash | $46.51 | $13.95 | $32.56 | 2026-03-17 12:53:34 |
| TXN-01019832 | Clover | $131.70 | $3.16 | $128.54 | 2026-03-17 12:53:32 |
| TXN-01014438 | UberEats | $110.05 | $33.02 | $77.03 | 2026-03-17 12:50:51 |
| TXN-01016810 | Toast | $123.88 | $3.22 | $120.66 | 2026-03-17 12:50:08 |
| TXN-01019096 | Square | $105.81 | $3.07 | $102.74 | 2026-03-17 12:50:08 |
| TXN-01016787 | Toast | $86.25 | $2.24 | $84.01 | 2026-03-17 12:47:48 |
| TXN-01014470 | UberEats | $47.75 | $14.32 | $33.43 | 2026-03-17 12:47:13 |
| TXN-01012145 | DoorDash | $117.70 | $35.31 | $82.39 | 2026-03-17 12:46:45 |
| TXN-01014956 | GrubHub | $127.51 | $38.25 | $89.26 | 2026-03-17 12:46:31 |
| TXN-01011534 | DoorDash | $59.65 | $17.89 | $41.76 | 2026-03-17 12:46:09 |
| TXN-01009439 | DoorDash | $76.84 | $23.05 | $53.79 | 2026-03-17 12:43:29 |